Do SEO to teach you how to choose the Site keyword

Read a lot about SEO how to choose the key words of the article, a single general long speech, are from the big direction to do the summary, for the specific details of the operation is a stroke, personal feeling is not practical. As a grassroots stationmaster our station scale is not so big, then how can we slowly operate from the small station for the day IP up to tens of thousands of or hundreds of thousands of of the high flow of the site, I think the analysis of user groups, to find the most commonly used keywords, not too hot also not too cold too biased. A good measure of size will bring you unexpected results.

1, to be related to the website

For the current more popular words, daily tens of thousands of, hundreds of thousands of of the popular keywords, if you can put these and the site is not related to the word on the site, the site's traffic may be temporarily increased, but does it make sense? users from this word search are not interested in the content of the site itself, the bounce rate is very high, There is no effect on the number of visits, and the site is likely to be at any time by the search engine penalty, k off.

2, a small degree of competition, the number of searches to be more

The fastest-growing keywords are those that are large in size but less competitive, of course, these large number of search words in general competition is also very fierce, need time experience and a bit of luck, some of the key words to compete on the Web page is very much, to spend a lot of energy and money to get to the rankings, but in fact the search volume of these words may not be too big

3. Keyword can not be broad, also not too long, special

The broad keyword competition is very big, want to do keyword ranking to the top 10 or 20, the cost of the terrible is not tens of thousands of or hundreds of thousands of can be, but millions of sentences, even if your site such keywords ranked in front of the search for such keywords, the purpose of the user is very broad, can not be determined, Conversion rate will be very low, then this input-output ratio will make you lose, I am in the optimization of a business station T, it made such a mistake, because the choice of the keyword home is full of bidding, competition is very fierce, finally ranked to the second page, bringing the phone is very small, and input seriously disproportionate.

Home should be the main industry to do the more popular keywords (can not be too broad), in order to maximize the potential to attract more customers, your site's keyword range can not be too small, nor can it be too special, otherwise will not bring any traffic.

4, stand in the user's perspective is the key

Because of the site's operators and the industry too understand, for the site's keywords will take for granted that some users are searching, in fact, users do not think so, some professional terminology, industry vocabulary, common use may be very unfamiliar, and will not use it to search.

When choosing keywords, you should do a small survey, such as relatives and friends around, if you want to search for such products, they will use what words to search.

This article out of self-improvement studio: http://www.sitezz.com/news_view.asp?id=39