Do the website from the negative news start

Source: Internet
Author: User

From newspapers, radio, television to the Internet, media dissemination means more and more, the speed of transmission is also more and more fast, the only decline is credibility.

The earliest portal site is by reprint News started, when these sites are basically no own original message, several large events, such as 911 is also translated foreign news. But as the internet's influence strengthens, websites are starting to make their own news.

General Old website original message is more based on, because of early accumulation, can live to today's established sites have a group of their own loyal readers, and has a more clear mode of profit. Therefore, these old website operating mode is still more formal.

But with Sina, Sohu these websites listed and venture capital flood into the Internet industry, the value of the internet has been deliberately expanded, which let many internet industry "migrant workers" began to envious, countless people dream of a piece of it.

However, although the Internet concept is hot, there are very few models that can generate returns with small inputs. The pattern of getting venture capital is less and less. Many "potential" entrepreneurs are thinking about how to make their sites attractive while still having some revenue to maintain their operations, but often the ideas they come up with are less than satisfactory.

But seeing a press release today confirms that perhaps simplicity is the most effective truth.

The thing is that a just on the line 2, 3 months of the website, was an advertising company acquired. What is the value of the Web site just online? Is his model very good, not ah, others are imitating some news websites do news, the Internet is the earliest and most original mode. Why are so many innovative, innovative web sites are not favored, and this just born "antique" but smoothly set it up?

Take a closer look and see. Originally this website since the on-line reprint forum, the personal blog unconfirmed some enterprise negative news, and the signature oneself original, again with the regular news format to each big forum spreads.

This model may make many enterprises very headache, because users can not understand this formal news format of the true and false information, even if some industry insiders may be under the oversight under the "cheat", so that the news of the Enterprise annoying.

However, it should be said that the site has been quite successful, because it took only 3 months to let enterprises see his "value."

However, after being acquired, will this site change? The answer is no. Because, the acquisition of his is an advertising company, and the advertising company is a certain part of the enterprise in the media spokesperson. I believe that in the days to come, the advertising agency customers negative news should not appear on this site, but the advertising agency clients of the competitor's negative news is certainly "flying all over the sky."

In the past, it is often questioned whether the media will be biased in the report after it has received advertising fees from the company. That pure is the corporate spokesperson's website out of the news can also have notarization?

It can be said that the site was acquired by the advertising company at the moment, he has lost the value of existence, because the buyer's background is doomed to his position can not achieve real justice, and his message as the source of the core value is lost.

Individual can think out this advertisement company buys this website reason has three, 1 is this website to oneself to bring the trouble too much, inferior to accept him directly. 2 is to provide a base for attacking competitors. 3 is the transfer of some capital.

But this thing reminds me of a thing that wasn't that long ago. One of my buddies did a long time ago. An IT hardware information site, has been a match, no one to update, suddenly one day, a PR company in the QQ group of MM asked who know this information site editor, because this site has their negative. A less-than-updated site can be the public relations companies and enterprises attach importance to, because this site's page looks very formal, it is easy to obtain the trust of netizens. Internet users and businesses do not know whether the site is a company or a personal one.

From these examples, I have summed up a reason, to do a website, to do news sites, but also from the negative news, because at least through some PR activities to get some "fly meat." Well, you can use the name of advertising fees from the enterprise to some "sealing fees", to the bad, you can also sell to advertising companies or public relations companies. is more than the present many hungry, the pattern of the hype, waiting for venture capital charity of the site actually more.



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