every time inWrite a copy, there are two points that are very disturbing to us.
1th, what is pushed today? This question is absolutely perfect.
sometimes really can't write out, when the brain empty, even outline are not listed, finally can only write a "don't want to write a copy today," directly on the sale of advertising.
If you don't feel that way, think about what you eat today and ask yourself what you're eating.
the 2nd is: every time you write a copy, you have to produce an illusion, thinking that their own copy of the Force lattice.
But the facts tell us that what we're out of this is not as pushy as we think, for example, what I'm writing now is the second case.
but I want to share with you today: how can you pretend to be a good force.
today, we come together to learn: 3 routines, even if it is wrong sentences, can also create a unique brand temperament ...
routine One: comma, must use the slip
There is a copy, is the classic two-paragraph, and then they add a comma, you can let the text inadvertently change a very strong momentum.
For example, Apple's commonly used copywriting system:
"Server, serve the service. "
ipad air"Light, no weight"
the iphone 8"Developer's big deal, big and fast for all the great things of the heart. "
so we changed it a little, and we could surprise the copywriter.
"20 years old wants to change the world" add a comma
"20-year-old wants to change the world" is not obvious feel the gas field more sufficient.
"Comma with the slip"vs"comma, with the slip"
routine Two: Your copywriting may require a little freestyle.
For example, the simplest style, I think is the first half and the next half sentence, to have the same word
before you write, you can think of Lu Xun's famous saying: "One tree is jujube, another tree or JuJube."
then use the first high school, learn the pun, personification, metaphor, thimble and other rhetorical techniques.
Invincible
give some examples
IPad Mini: Little body type, great skill
Macbook: A light, more juchongruoqing
IWatch: Every action is useful, every action is
Macbook: The big deal for developers, the great thing about all the people
iphone6s: Breakthrough design, new breakthroughs
routine Three: Copy, not subject, also very exciting.
do not die, but sometimes do a little instead of wonderful, a good word, must be divided into two sentences, do not have a subject, and try to use the same word. For example:
Communicate in every possible , more subtle into
found fresh, more fresh than the update
you know, it's what he wants to know.
In addition to the above routines, more recent copy routines gradually expanded, such as Jiangxiaobei, Ofo, such as the young brand Red, the brand behind the marketing strategy may be more worthy of our study.
I have always felt that copywriting and data are the soul of operations. It's not easy to master these two skills.
and many of the courses on the market will teach you a variety of writing routines, but the slogan of the copy is already rotten street.
really good copy is able to impress the hearts of people, deep drilling on their own, to recommend a good way: you need to rip your copy of the routine, good talk! "
public Number: Maibanzhang
Do the operation, write the copy not forcing lattice? Quietly add a comma to keep you satisfied
