Do you want to earn money while ignoring the risks of users?

To make an inappropriate analogy, in fact, peer rental car and before the hot sell e-commerce similar, convenient and fast is only the selling point of its user experience, and is not the only. Instead, risk control is the real user experience and protection on top of convenience.

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Wen/Zhang Shule

It's no wonder that peer car rental is the latest outlet for Internet +.

Peer Car rental company adhering to the internet thinking, fantasy to do only platform and link, the money to earn! Can only repeat the previous sale of the mistakes of the war, the Tuyere fell on the pig.

How big is the wind?

Peer Car Rental method is very simple, different from the traditional car rental, is to let private car owners will rent idle vehicles on the car rental platform, and then tenants search for the right vehicle, the two sides agreed to the rental time and price conditions, complete the lease transaction.

In this seemingly simple model, the reason to become the popular opinion, peer car rental industry is perhaps the most grateful to the Secretary for Transport, Yang, in an interview with a "private car never allowed to be a car", let the chauffeur-drive service This peer-to-rental of the biggest opponents automatically leave the field, This allows the peer to sit on a huge blue ocean that is expected to be tens of billions of market size and billions of users.

Just one data can explain the location of Blue ocean, in the end of 2014, China's private car ownership of 125.84 million vehicles, and in November 2014, the number of Chinese drivers to surpass 300 million, become the world's first. It is predicted that the gap between the number of private cars and motorists will be even greater, perhaps up to 5 times times the gap.

The gap between consumer demand and the number of private cars is the air outlet that lets peer hire fly up. The model also presents the core advantages of Internet +, compared with traditional car rental cumbersome, the network platform is more efficient, the current can be rented vehicles for 70,000 sets of Cocar as an example, its owner from the submission, management of vehicles, to accept or reject orders, complete the process takes 70 seconds, the tenant in addition to the site orders outside, Download mobile app, one-click Car Rental, one-click Payment, complete the entire process not more than 5 minutes, its efficiency is the traditional car several times.

Shenzhou, a Hi, Cocar, pp and other companies in the recent collective force to peer, there is no good fuss got.

Risk control is the biggest user experience

But there is a tuyere, does not mean that must be able to fly.

To make an inappropriate analogy, in fact, peer rental car and before the hot sell e-commerce similar, convenient and fast is only the selling point of its user experience, and is not the only. Instead, risk control is the real user experience and protection on top of convenience.

Although the birth time is not long, but some of the negative on the peer has begun to press the newspapers.

Often cited cases are mainly focused on the owner's risk. "Wen Wei Po" reported that Ms. Zhang through an online car rental platform to rent a new golf car, the tenant was mortgaged to sell to a dealer. and a car rental platform is "just to provide information platform" for the purposes of chasing cars, pay and responsibility of the determination of repeated excuses. According to the information collected by the China Road Transport Association, the proportion of leasing vehicles accounted for in 2012 was 3%, with more than 8% in individual regions.

But at the same time, consumer risk is even greater. Although there is no such negative current car-to-peer rental, but the traditional car rental industry, has repeatedly burst the consumer car rental, poor condition and lead to driving risk cases. This old disease, which has been around for many years, is more difficult to overcome and more prone to erupt in the more cross-border sectors of the Internet industry, which are touted as "light companies" by car-makers. And, compared to the occasional case, the latter is high frequency and difficult to prevent.

Without it, after all, from the internet industry across the border to the traditional industry, practitioners most prone to problems, often is not professional in the traditional industry.

The problem will be even more serious if the peer-to car hire is simply using itself as an information-sharing platform, as a car-hire upgrade for a taxi app and not fully involved in the service experience.

The Giants are on the risk Control Board.

Two powerful cars in China and a hi, from the traditional chain car rental industry cocar, as well as Bao-driving, respectively, in the recent surrender their risk control on the car-to-peer different answers.

A hi-car rental model is to strengthen the management of the offline stores, the country hundred cities of the offline store services into a hi-car enjoy, thereby providing risk control services.

With 60,000 of its own fleet, the "heavy assets" of the Shenzhou car rental, despite the high-profile announcement into the peer-to, but only as a supplement to its chauffeur-drive business and user viscosity catalyst.

Unlike the Shenzhou and a hi, just as the complement of their store model, focusing on peer-to-peer, the platform to rent vehicles for 40,000 and recently suffered a negative impact and the treasure drive, its answer is a bitter experience, its recent launch of the platform through the theft of stolen vehicles during the "Advance Insurance compensation plan." Try to let the owner assured car rental. Just, such a solution, a little too much insurance company. and the protection of consumers is still not obvious.

Cocar shared car rental, which has a transformational background in chain-car rental, launched a "chain-of-guarantee plan" this month, claiming to graft and upgrade the chain car-hire wind-control model. and its chain guarantee, in addition to the full insurance compensation, but also through with the National credit system docking, to strengthen the identity of the tenant verification, and may become the first to access Sesame credit peer-to-car platform. According to Cocar shared car rental Beijing branch of the person in charge of the introduction, before the case occurred, the tenant also attempted to the same owner on the Cocar platform to initiate a leasing request, but the platform timely warning and direct rejection.

However, it is more important that the other pole of chain protection, that is, to prevent and control tenants ' dangerous driving behavior by self-developed hardware, the time-out behavior and the behavior of the more established driving area, can better eliminate the risk of vehicle owners, and also provide more protection for the safe driving of tenants. "Early entry" in the wind control may be the birth of last December's penis, in a short period of time, beyond the birth of the early six months of PP, Bao vehicles, the key to take 70,000 online vehicles.

At least, it is gratifying that at the beginning of the peer car rental war, the war giants have noticed the real consumer experience, although there is a lot of distance from the perfect experience, but at least there will not be the sale of e-commerce war in full swing, a variety of takeaway quality problems poured cold water and almost the collapse of the whole army.

It's just that the peers who want to make money while ignoring the user's risk should wake up.

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Do you want to earn money while ignoring the risks of users?