Does the micro-mail operation select a subscription number or a service number? Difference between a subscription number and a service number

Micro-credit operation is to select a subscription or service number better? This is the tribe on the internet often see some friends are asking questions, in fact, in the tribal view, if there is good content, whether the subscription number or service number, can be done well, There are so many examples in this area. Before the tribe in the media to cash in the way to add a article mentioned several public number of money, its soft text advertising unit price of some one months 200,000, there is a subscription number, of course, there are service numbers.

Speaking of which, we need to understand the two, overall, there are 7 points, first of all, the difference between the subscription number and service number:

The difference between a micro-credit subscription number and a service number

One, show location:

All subscriptions are folded together in a folder called "subscription Number", and the service number is displayed directly on the front page of the micro-letter, and is displayed in a blue font, which can be seen by opening the micro-letter.

Second, the number of mass:

Subscription number can be a mass per day, service number can be mass four per month. The subscription number differs from the service number information hint. This is believed that a lot of friends have done public number know that the subscription number due to a day can only send one, quite annoyed, then we can only solve the solution is to do a few more subscription number, anyway, not money.

Three, custom menu:

Subscription Number: Only the completion of the certification can be customized outside the chain menu, not certified without the chain menu;

Service number: No matter whether the certification has a menu.

Iv. Authentication methods: For non-personal accounts, the subscription number and service number are only supported by micro-credit certification.

Micro-credit certification refers to the submission of materials to the micro-letter certification company, and pay 300 yuan (not certified through not return, each year to pay 300 yuan) to complete the certification. This certification method needs to submit more information, audit more stringent, and certification time is longer, generally the fastest also to 7~15 a working day to complete.

Five, more customer service:

Subscription Number: No support for multiple customer service.

Service Number: Support multiple customer service, you can set up a number of customer service accounts, multiple customer service at the same time with fans to communicate, suitable for the larger message volume account.

Vi. Payment of micro-credit (also known as "Merchant function"):

Subscription number: not supported.

Service number: Support.

Seven, advanced function:

Subscription numbers can also be advanced, with only a small number of advanced features, and only automatic replies and custom menus.

Service number of advanced functions, including mass message interface, customer service interface, can be statistical scan number of two-dimensional code interface, user group interface and so on.

1, micro-credit subscription number of advantages and disadvantages:

It is important to accept that the advantage of the micro-letter folding of the subscriber message is that it reduces the user's interruption, and the disadvantage is that it reduces the possibility that the subscription number mass message is read. But what's the point of not having to send so much information or sending out a fan who doesn't read at all? (Note: The account referred to here is generally the enterprise type public account)

2, the use of micro-credit service number:

Relatively speaking, the general catering industry, fast sales industry, digital electronics enterprises, hotels, automobiles and other industries of micro-letter account needs to mass message is nothing more than promotional promotions, new products, such as information, once a month often can meet the needs of the frequency, really need a mass of a daily frequency? You must strike a balance between the frequency of the information sent and the user experience.

The more commonly used dimensions have the following five:

Select the reference dimension one: do marketing or do service

If the mission of the public number is information dissemination and marketing activities, recommended to do the subscription number, you can not be issued by the frequency of restrictions, if the set is located for customers, members to provide one-on-one depth service, recommended to do service number, with technical means will be micro-letter and CRM through the combination of multiple customer service functions, to provide users with a good service experience.

Select a reference dimension two: whether advanced features are required

If you need micro-credit payment, can be statistical two-dimensional code, group mass, micro-letter on the wall and other advanced functions, it can only select the service number.

Select the Reference Dimension III: On the opening rate, reading number of attention to the degree

Because the subscription number is folded, the subscription number generally open rate is low, according to incomplete statistics, can reach the 10%~20% has been relatively high, and the opening rate of service number is still above 50%~60%, relatively high.

Select Reference dimension four: Authentication difficulty degree

Because the micro-credit certification requires the enterprise must have to prove that they have to be certified title of the authoritative documents, Led to some enterprises can not carry out micro-credit certification. For example, some enterprises have only English name or abbreviation, the title is more difficult to prove, or for a brand only proxy or part of the right to use, it is difficult to pass the micro-credit certification. In these cases, the enterprise can only temporarily select the subscription number, through the binding micro-blog to complete certification.

Select Reference Dimension V: micro-letter Official attitude

The current micro-credit official attitude to these two accounts is very clear: all policies to the service number tilt, fully support the development of service number, the recent several adjustments such as the number of times to increase mass, open more customer service, increase the voting function, are for service numbers. The subscription number is no longer open to any new interfaces or new features for the subscription number.

Summary

From the above, it seems that the subscription number is a disadvantage, but it's not. After all, the number of subscriptions in the public number is still very large, but also the most important source of information, and since the fans have chosen to pay attention to the subscription number, Then there must be a time every day to open the subscription number folder to read your favorite content. Micro-letter currently for the subscription number of tweets sent to the bulk of the message will not provide a reminder, but we also feel better after folding the experience.

If your store is supported by an enterprise, And do not overly consider the issue of money, can be considered to upgrade the service number. Even the enterprise, can start from the subscription number of micro-store marketing, when the accumulation of a certain number of fans, and the subscriber can not meet the needs of fans, then upgrade the service number, which will be more smooth.