Domain name Management integrity system into the final research and development evaluation stage

Domain name Management integrity system into the final research and development evaluation stage

In response to the increasingly prominent corporate Internet credit crisis, China Internet Network Information Center (CNNIC) is promoting the "Domain Name Management integrity System", has been carried out to the final research and development evaluation stage.

It is learned that by virtue of unique domain name resource management advantages, CNNIC will be from the domain name, website and enterprise three aspects of all-round verification, the establishment of the authority of the three-dimensional integrity service platform.

　　The problem of network honesty is becoming more and more prominent

China's enterprise Informatization has basically passed the initial stage, began to enter the large-scale application of the popular stage. However, the lack of Internet credit system construction has seriously restricted the enterprise to the Internet application.

The National Development and Reform Commission, the Ministry of Industry and Information Technology released a joint report issued a warning, with the deepening of information technology, corporate Web applications face more and more serious credibility crisis.

Another data show that the country each year due to a variety of dishonest behavior caused by economic losses of more than 500 billion yuan. The research results of Foshan Enterprise Informatization show that more than 60% of enterprises have a wait-and-see attitude towards network application, among them, the absence of "credit system" is the most important factor.

The head of a Foshan enterprise, said that in the current Internet credibility system is difficult to establish, enterprises rashly intervene in the field of E-commerce is a large operating risk. Internet users of the general distrust of the Web site has increased the difficulty of e-commerce, and whether the site has a good faith at present mainly rely on a lot of advertising to improve visibility to achieve, high cost, small and medium-sized enterprises are basically not have such strength and ability.

Analysts have pointed out that the establishment of a set of e-commerce characteristics, and effectively improve and protect the credibility of the enterprise network Credit system, has become the improvement of the domestic enterprise informatization, reduce the enterprise Web site operating costs of the key issues.

　　"Domain Authentication" lay the foundation of good faith

Chan Hualin, a director of the Internet Domain name Management Agency ICANN, and professor of internet-based experts, said that the key to building a corporate integrity system is to solve the problem from the "fundamental" of the Internet. Domain name is all Internet applications and enterprise information application of this, from the domain name verification, is the Enterprise Website Integrity System Foundation. Through the effective authentication of domain name, can enhance the trustworthiness degree of the Enterprise website, enhance the Netizen to the website Trust degree, facilitate netizen to authenticate the website authenticity through domain name authentication.

Users of the company's website has no trust, mainly because the site and the main body does not necessarily contact, anyone can do a website to sell goods, although the vast majority of sites will be published contact information and site operators introduced, but those messages are unverifiable opinion. So once the problem, users can not know the site behind the real situation of the operator. But if through the website domain name registers the information and the enterprise Industry and commerce information carries on mutually verifies, with the authoritative third party information verifies the enterprise the authenticity, tells the user enterprise operator and the website is consistent, can fundamentally solve the user to the website trust question.

Songling, chairman of China Electronic Commerce Association, said it was urgent to build a credit system. Only the establishment of a mature and effective Internet integrity system, and through the independent third party to build a good faith system service platform, our enterprise information can be healthy and sustainable development.