Domestic website Hype planning misunderstanding

Domestic. The misunderstanding of COM planning

As early as two years ago, I used the word "straggly" to jokingly dubbed the 90 's China planners, and in the 21st century this was not only a change, but more of a form of weirdness. In the Internet era quite a bit of the site has reached the point of madness, attention to the economy has become a hype economy, cheating the economy! Do not know where the leader of those enterprises to take the enterprise to where?

The status of planning misunderstanding: a shout two fried three-pack understand.

One Yue: Shout!

The popularity of the enterprise does not necessarily bring the reputation of the enterprise, reputation is one of the important indicators of enterprise brand gold. Spend some time on the Internet to see how many sites are playing the first banner, shouting the biggest slogan, although consumers have not yet recognized or even understand. Do not understand these companies are giving consumers confidence, or in their own encouragement! Some people say the more no connotation of the enterprise called the more Huan! When many second-tier enterprises in the shouting enclosure, China's first brand enterprise-Haier Group is down-to-earth implementation of its own international strategy, Hanwang technology has authorized the core technology of Microsoft to apply in the promotion of China's information process communications products.

Second Yue: Fry!

When some enterprises shout tired, feel not to be the taste of consumers, then start to fry, increase the thermal energy of the enterprise. Just like this person to avoid being disgusted, so remind everyone to cross the street to see, just hand more a "China first." COM "" Asia's largest. NET "only. But consumers will be satisfied with the act of the lily? What's more, the reputation of the enterprise will certainly bring consumers to the enterprise's products and services, as well as the enterprise itself satisfaction or loyalty? Whose life was clever? Who was blown up by a quantum bomb from the China transportation network? The feeling of surfing on the Nasdaq is not a wave lower than a wave! I admire entrepreneurs ' entrepreneurial spirit: When Sohu recognizes that Yahoo wants to eliminate the Sohu brand, Zhang is adamant that no! When Yahoo to domestic entrepreneurs say, "I want the last one to die!" , Leverling said, "I don't believe this will happen in China!" I and a lot of people who care or hope for this passion and moved, but the passion can not replace the invisible hand, this hand around the fate of the enterprise. In the era of network economy, enterprises can bring real benefits for consumption, in the end can bring the real demand for consumers value-added products or services, still determines the rise and fall of enterprises, this will not because of the special role of the Internet and the advent of knowledge-based economy era has changed. From a pragmatic point of view, Sina appears more unadorned. Unfortunately there are few sites with such a style.

Three Yue: Pretend!

If the traditional enterprise planning needs innovation, website planning is particularly needed to innovate, the basis of innovation is to engage in the industry and the characteristics of the Internet has a deep understanding of what resources I have to do, so that the site has a clear market positioning, in order to do on this basis to do the market planning, or what you plan!

Emancipating the mind is a good thing, but also must be clear in the process of innovation must be realistic and stones, and in the exploration of training to train a professional team. Can't pretend to understand! But now as long as you casually open a newspaper, you must be able to see the CEO of such a website talk about the internet, special talk about the new economy, such a website to create the first Chinese xx, how the Chinese people to meet the new challenges, E-commerce in China should be how the article, the market positioning of their own Give people the feeling is suddenly like night North Wind, out of Montreal CEO, site Planner is a dime! Internet costs a big drop in price, when the news to float to greet, make people still think is which big rich son married sister. The news of the vital interests of the people in fact passed quickly, there is no need to waste manpower and resources to play what Psycho.

Why are there so many grades and unrealistic plans? Planning people do not pass, planning works of course No.

The behavior characteristic of the planner: cheat two to copy three ignorance

One Yue: Deception-type planning

Misleading public opinion, deceptive planning is the most responsible for the planning people feel sad. The basic model of this kind of planning is to play a moving slogan first, please one or two officials to publish one or two Bu Gun speech, plus the name of the enterprise. What's more, we have to go to the old to pull two children. Recently there is no one who comment on what "China's first net" does not describe the national top ten juvenile deeds of the book to those pampered aristocratic children, instead of the old children to do what the book ceremony, to the revolutionaries of the descendants on a revolutionary class, the most exasperating is in the Jinggangshan teenager's mailbox message board, at the same time, Use the same words to preach the meaning of activity. It's so corny! I don't know what these planners think! Really want to do a little work for the children of the old, put out a little hype fee for the old children to send some of their more needed learning materials, improve the children's learning conditions. Old children will remember you, the old people will be grateful to you, you also take into account social and economic benefits. Perhaps the children are back in the old old helpless sigh outside the world is wonderful. So do not know how to plan to do a good job of their own web site construction, to avoid painting tigers do not laughable dogs, and the! Of course I do not think this kind of person has subjective intention.

Second Yue: copy-type planning

You can meili Snow mountains The peak, challenge the human limit, I am the Chinese will Mount Everest to show the eagle style! You have a lot of passion one night, I will meet the Thousand friends xx hotel! Sohu's creativity in the previous period of time is indeed the industry's innovation, and received a better effect. But some people like plagiarism worship mediums serving, play small clever, but see Sohu in the news and investigation and other aspects of success. Recently some websites play the star card again, first Westlife powder debut, and do not talk about his "core" in the mainland how soft. Nicholas Tse also for Faye Wong's "Heartbeat", not wait for the vibe of Faye Wong 30 million implementation, began the "true interaction." In the end is the star plays with fire the website, or the website holds the Red Star, is worth thinking! The proportion of contemporary students is really high, but these stars are their idols and life pursuit? It is harder to imagine a site that is empty after three of times and can rely on a star to keep people alive. This play for ten years also play less than the popularity of NetEase community now. Copy oneself also have, to a "English learning Revolution", after all, innovation is not a very easy thing. Copy-type planners may be proficient in "game theory", there is no subjective intent who are clear.

Three Yue: ignorance of the planning

Click-through to the portal site is very important, but for professional web sites will ultimately see the actual sales, market share, sales profit and other indicators, paranoia in the click Rate will not get better performance price ratio. It does not mean that the registrant has any preference for the network by adopting a very manual approach to the registration of netizens. Such good business models as collective bargaining, discounts, and so on are more attractive to netizens in the long run than those that are less attractive than the one that attracts the lottery. One thing needs to be emphasized is that the attention economy is in the product quality, the service economy has been more perfect, enterprises in these areas do not have a more obvious difference after the use of attracting customers to draw attention to the way to pull off the economic model. This is obvious to some enterprises in China is not practical, the emerging Web site in the management and construction of their own has clearly yet to be strengthened. So attention economy is not hype economy, otherwise it is trifles.

The above analysis shows that in many domestic planning cases, the standard is too low, in the case of corporate image, there are many enterprises and planners thinking of the planning of two sensational ideas, as to the content of the idea and the company's corporate culture is not considered. So the results are minimal or counterproductive.