Dong Jingyi: Long tail keyword optimization strategy in zblog Trans-regional management industry

Some of the services may be oriented to many cities, but most enterprises have only one enterprise station, limited content can only optimize the limited key words, can not be all regions of the long tail keywords are catch, and because of each area of the long tail search volume of the sum is also very large, abandoned it is a pity. For example, we provide services called "Customer direct", the scope of service is the whole country, although Baidu search "customer Direct" first is our website, but also some customers will search "Dalian passenger direct, Shenyang passenger direct" and so on keywords, and such search volume is also very large, We can not add the title of the site so many regional keywords, then how to do?

We can use Zblog, using its own custom categories, hidden file names and other features, to transform it into a dedicated to attract the region's long tail keyword tools.

The first step: After installing the Zblog, the general must fill in all, and then look at the more important "Static directory configuration and file rebuild settings":

1, look at the static file suffix name, General election ". html", have like to cool the use of other things are OK, almost.

2, the log storage directory, this to us to do the next thing is no use, the default on the line.

3, enable the custom static log directory function, this important, select.

4, custom static log directory configuration, we all know that the directory is more important than the inside page, so we have to do the region long tail word optimization, the ideal URL form should be "regional keywords/content/", so this is set to "{%category%}/{%alias%}", Of course, you can also insert the target keyword in the URL, so that the effect is better, for example, you do 400 phone business, you can be set to "{%category%}/{%alias%}400", this will be better.

5, enable static log hidden access function, this use, this will make your content page looks like a directory, the directory is more important than the inner page.

6, the generation of classification and the monthly archive of Static home, this is also the same, the same truth.

7, custom classification and monthly filing of static home configuration, this important, must fill in "{%category%}", it will let your classification URL address expression as "http://www.xxx.com/region keyword/" form.

8, anonymous access classification and monthly archive of Static home, selected.

9, there are two later, the default can be.

The second step: start to create a classification, that is, the home page of regional keywords.

Each category is a region name. For example, your business is mainly to do Liaoning's overseas related, including "Regional name + go abroad" and related derived keywords, overseas services, study abroad, visas, go abroad and other immigrants.

So, your classification is

Yingkou to go abroad

Dalian Goes Abroad

Shenyang Go Abroad

Anshan Goes abroad

......

By setting the first step, the alias is reflected in the URL, and the corresponding alias is

Yingkouchuguo

Dalianchuguo

Shenyangchuguo

Anshanchuguo

......

So your final classification address is

http://your domain/yingkouchuguo/

http://your domain/dalianchuguo/

http://your domain/shenyangchuguo/

http://your domain/anshanchuguo/

......

Pinyin web site for the Chinese optimization is an advantage. Such a web site structure, may be targeted at such a large city as Yingkou has not too many competitive advantages, because a big city like Yingkou has a lot of independent websites in this industry, it has an advantage over small cities like Dalian, though it may come from smaller cities like Dalian, But because of such a large number of small cities like Dalian, so the sum of these searches is also very large, there will be ants Xiong wins the effect of elephants.

The third step: for the transformation of the template

Next, we're going to make each page different, and make each region more intelligent to highlight the topic of the region's keywords. We do so, or to go abroad for example, the first page template file default.html, like how to write it, this is not within the scope of our discussion.

Category page Template catalog.html This is very important, we have to rely on it to optimize the long tail keyword. The ideal state is that the user directly from the search engine search area keywords, customer search "Yingkou go Abroad" as an example, customers enter the region under the channel page, then this page should be like this:

1, the URL address is: http://your domain name/yingkouchuguo/

2, the title of the page, for Yingkou to go abroad and related derived keywords, such as: "Yingkou go abroad, Yingkou overseas services, Yingkou emigration, Yingkou overseas visas preferred wide-source coast."

3, keywords,description for Yingkou to go abroad related content.

4, when the page H1 main title, the content for Yingkou abroad

5, subtitle for Yingkou Abroad related introduction

6, the title of the Web page automatically add "Yingkou go abroad" keyword, in order to prevent the search engine judgment for cheating, we can only let the top article added "Yingkou go abroad" keyword.

Similarly, if the customer search is "Shenyang go abroad" visit, then the contents of the above are automatically replaced by Shenyang. So how do we implement the above settings?

　　1, to the regional channel title, Keywords, Description rewrite

Catalog.html in the title, the program by default, "site name + category name" This is far from enough, because each region we have to focus on optimization, so this piece to use long title. Open catalog.html, find title tag, change to "< #BlogTitle #>< #BlogTitle #> Labor < #BlogTitle #> Visa < #BlogTitle #> Immigrants look for the wide-source coast

In this way, when visiting the classification home page of Yingkou abroad, the title of the webpage is "Yingkou Foreign service Yingkou abroad to go abroad for the visa yingkou overseas immigrants look for wide-source coast"

Catalog.html in the default is no keywords, description two tags, we can add, also highlighted when the page < #BlogTitle #> The value in description can also be inserted <# Blogtitle#>, so that each page keywords, description are not the same. Like my 400 phone business, I'm writing it

< #meta content= "< #BlogTitle #>,< #BlogTitle #> apply,< #BlogTitle #> #BlogTitle,< Agent #> Blogtitle#> Company, Telecom 400, Unicom 400, CRC "#>

< #meta content= "< #BlogTitle #> Promote brand image, telecom < #BlogTitle #>, Unicom < #BlogTitle #>, railcom < #BlogTitle #> For < #BlogTitle #> please see Dong Jingyi √ Official agent, the credibility of more protection. < #BlogTitle #> Processing hotline: 159-9855-7370 "#>

　2, to the regional channel H1 title rewrite

H1 a Web page can only have 1 H1, general representative of the theme of the Web page, very important, the default Zblog the main title of each page H1 tags are the site name and link to the root directory, so as to optimize the whole site of the main keyword, because we want to optimize the region long tail keyword, so this place has to rewrite, Locate the H1 tag in the catalog.html and

< #a href= "< #ZC_BLOG_HOST #>" >< #ZC_BLOG_NAME #> to < #BlogTitle #> So when we were on the channel of Yingkou abroad, When the page H1 title for Yingkou to go abroad.

　3. Rewrite the subtitle of the Regional channel

The principle is the same as description, insert < #BlogTitle #> in a piece of advertising, so that each channel is different, for example, or 400 phone business as an example, I wrote this "China Telecom < #BlogTitle #>, Chinese Unicom < #BlogTitle #>, railcom < #BlogTitle #> identify Dong Jingyi, the official Authorization for processing, reception Tel: 159-9855-7370 "

　4, the final content of the page rewrite single.html

Single.html Rewrite, the principle is basically the same, we need to change title,h1, subtitle.

Title, to put the title of the article in the front, such as can be written as "< #BlogTitle #>-< #ZC_BLOG_TITLE #>, < #ZC_BLOG_TITLE #> for Dong Jingyi √ official authorization."

Keywords tags can be tage,description in the content page can also be inserted into the < #BlogTitle #>, the impact is not very large, can also be left blank, let the engine analysis.

H1 label to be the title of the page, find H1 label position, change it to < #a href= "< #article/url#>" >< #article/title#>

　　5. Other parts

If you have an about section in your template that can insert a < #BlogTitle #> in your content, the footer section can be handled in the same way as the principle. In addition the whole station navigation can add the key area channel link.

There are a lot of places in Zblog that can be modified, for example, sidebar, in most cases, we do not need so much content, such as the site collection, and the basic meaning of friendship links, we can take away the site collection, article classification and message is not necessarily appear in each page sidebar, you can take off, We want to see in the background management can, the useless calls are deleted, you can save the page open time, enhance the user experience, reduce the bounce rate. In addition some links we do not have to output weights to it, such as the message interface, admin backstage link, we can find these links in the background, plus rel= "external nofollow" attribute. Search for most users, is also a useless function, but also can be deleted. If you put this modified zblog into a separate IP space, will also get better results, no friends can Baidu "move Network Marketing" The cheapest independent IP space more than 100 dollars, performance is very good.

The above literal things may not be intuitive enough, here is a case I just do the address "http://400.djycn.com" can be used for reference, many industries are involved in the trans-regional operation of the problem, before the popular concept of a station group, some people use the station group to optimize the various regions of the key words, But the station group's realization cost is high, the maintenance workload is big, also easy to be K, this station in the area of the idea of the directory optimization method, although in the hot area of optimization is not too much competitiveness, but in the optimization of small and medium-sized cities is very advantageous, but also because the number of small and medium-sized cities is numerous, so the total demand is huge.

qq:543646 (China move not move) personal blog http://www.djycn.com Network Marketing Communication Group: 178453746