Dong Jingyi: Use Baidu to promote the beneficial supplement for SEO

Recent cases of several SEO customers, more confirmed a long-standing suspicion of Baidu, that is, the use of Baidu to promote the site than the unused site in the natural ranking system is also more advantageous.

Case 1:

A moving Network marketing customers in the open Baidu account, its main keyword has been in the position of Baidu more than 10 pages, no matter how many PR5, 6, 7 of the outside chain, it has been very stable, is not moving. But in other search engines such as Google, Sogou or Soso already get a good location on the home page. Such a state of about 1.5 months, during the period of Baidu snapshot of its several updates, the frequency is also OK, but the ranking has not moved. Until the customer opened the Baidu promotion account, about one weeks, it went up to the home page, it is really hard to believe that is a coincidence.

Case 2:

A customer to find the Move network marketing, it has opened a Baidu account, the main keywords of its site can be ranked, distributed in 2, 3, 4 pages. I to its website for technical renovation and external environment construction, its main keywords quickly jumped to Baidu home page. The customer's business is bullish, up to the point where the business has not been done. But it temporarily stopped advertising to Baidu, concentrate on digestion old list. In a few days after the customer suspended advertising, its natural ranking will be hit, and back to the previous state, that is, the 2nd, 3, 4 pages, but also because the base of the customer site is good, may be too close after also is too obvious, 2, 3, 4 pages almost.

There are also a few cases are similar, due to the space here, through these cases we can see Baidu's natural ranking system of human intervention is very active.

So what do we do? My suggestions are as follows:

First, do not put eggs in a basket, the use of multiple sites to share potential risks, such as a site specifically for natural rankings SEO, another site used to do promotional +seo.

Second, Baidu to promote as a supplement to SEO, enterprises to cast some also does not matter, open a household to optimize will also play the effect of promoting, or all when the protection fee, the general small business I suggest that Baidu every year to cast 1.5~3 million can, more useless, any advertising has an optimal tipping point, Reach this critical point and then blindly additional investment can not get the corresponding return on investment, easy to cause advertising waste.

Third, keep in mind that Baidu advertising to promote the right amount and stability, do not appear a large increase in advertising, and then suddenly reduce, so easy to be targeted, the consequences you know, Baidu advertising spending must remain stable for a long time.

Four, improve the site's own quality, although did Baidu promotion may let you get attention, but this prerequisite is also the internal strength of your site is perfect, if your site interior optimization are done a mess, then this care is still not spirit.

Dong Jingyi Network Marketing qq:543646 personal blog http://www.djycn.com Welcome advice