Drama TV app Case study

Products

• Select Product: Korean drama TV
• Version: Android version
• Choice reason: The holiday ride home use more times of the app, just the National Day ride home is being used, so chose this app.

The first part: research, evaluation

First-time experience

Just opened the app loading screen is a pure white, loading time about 1S, the bottom is the app's icon and the name of the app, the personal feeling loading screen more empty than the lack of design sense.

Here is the loading screen diagram:

Open the app first entered is the app's homepage is the app's recommended section page, the layout of the page is similar to the Bilibili app, the color is also used the same pink, for my personal use feel, the user experience is more friendly, can easily distinguish each plate corresponding function and its corresponding content. Home recommended content is mainly popular the latest hot Korean dramas and some other related information, although the app name is Korean TV but inside the content is not only drama, I can even find some of the American drama.

The following is the login interface (left) and personal homepage (right), the app does not provide registration function, only through Weibo, or QQ authorized login:

(I am the split line of two pictures)

Bug Analysis

The following are two functional bugs in the most severely affected experiences in the bugs encountered during use.

• BUG-1:
• Symptoms: If in the course of the play is too frequent on the screen function to open, close, and sometimes there will be no more successful display of the problem, you need to restart the app to display the pop-up screen. (as shown in the two figure below is the same second of the same video and the pop-up switch is open, but the right-hand screen is not visible)
• Program error: Pop-up switch button function failed to open the barrage
• Root cause: Unknown

(I am the split line of the left and right picture)

• BUG-2:
  • Symptoms: When using the search function, some of the plays in the movie and television library can not be searched by the search function (the image on the left is the search result, the right image is directly in the movie Library page by page to the play: the Taste of her, the second row on the right of the third column)
  • Program error: Unable to retrieve the existing record
  • Root cause: There may be a problem with the SQL statement fuzzy Search related statements

(I am the left and right graph split line)

User Interview

This interview is my own sister, she is a use of Korean TV app for more than a year users, I think she should be more suitable as my interview for the app.

Interviewer: How many times do you watch Korean dramas?

Interviewee: OK, eat time and boring time will look.

Interviewer: What was the reason for your first use of Korean TV?

Interviewee: Before watching Korean dramas in the major video sites will have synchronized updates, since the country XXXX department limit after the old to find their own resources more trouble, a chance in the online others recommend this app.

Interviewer: What do you think is the most important feature of this app for you?

Interviewed: After the Korean drama, do not need to find resources, the basic majority of Korean dramas above have.

Interviewer: What about the user experience of this app for you?

Interviewee: If 10 points can be a seven or eight points, easy to use, basically meet my expectations of the app.

Interviewer: What do you think is the disadvantage of this app in the use of Korean TV?

Interviewee: The inside of the Korean dramas are not classified, all are a big category of Korean dramas, if the target is not clear to see some categories of drama is very inconvenient.

Interviewer: What do you think the app needs to be improved?

Interviewee: It's best to get a barrage set, not just a switch function. Sometimes you want to block subtitles at a specific location, but there is no way to block only the subtitles that affect the play.

Interviewer: Thank you for being interviewed.

Interviewee: Otherwise, you can develop a better app for me to watch Korean dramas.

Interviewer: Slipped away ....

We can feel from the interview, although the app has a few shortcomings, but basically meet the app-oriented user groups need to function, the user experience is also relatively good, so I think the app is a very good app.

Part II: Analysis

The corresponding relationship between all function modules and function modules of this software is as follows:

Comparison of similar products:

	Korean TV	Chase it.
Interface style	Pink theme, the main highlight color is pink	Light pink theme, main highlight color is white
Resources	Mainly for Korean dramas, Han comprehensive	There are not only Korean dramas, but also many domestic plays.
Featured Content	According to your view of history recommendations related to the play	Recommend the popular play
Classification	Korean dramas do not have a specific classification	The classification is done better
User Experience	More friendly, no serious impact on the experience of the phenomenon	Easy to retreat, very impact on experience

For different latitude ratings:

Rating items	Score	Reason
User Experience	9 min	function is perfect, meet the basic needs of users, and stable operation
UI Interface Aesthetics	7 min	Although the simple interface gives a fresh feeling, but not feeling rich design sense
Core functions	8 min	The function of watching the play is basically perfect and stable
Personalized	6 min	Cannot change skin theme and various settings can not be personalized, need to be perfected
Comprehensive score	7.5 min

Part III: Recommendations and Planning

1. If you are a project manager, how can you improve and win in the competition?

The classification function is better, in terms of the quality of the film and television play, as far as possible to provide the clearest picture quality resources. Focus on the development of Community module, the module has been the major Internet companies are the most important part of the community construction is not good, directly affect the quality of an app, people who have the same interests together will certainly be able to try the community development better. At the same time as a Korean drama related to the app, the user-oriented group is mainly like to watch a group of people, so if the app at the same time develop some surrounding words, such as concert tickets, can try the app more competitive. In addition to the function of the switch, the function of the projectile screen can be personalized shielding.

2. What kind of products are there in the market now?

At present the same type of products on the market is mainly chasing Ah, I think the interface UI to do better than Korean TV, but the stability of the program is far less than the Korean drama TV.

3. What kind of features do you want to design?

I think a lot of people watching the play now another great fun is to see the bomb screen, I think a very urgent need to classify the screen, such as location, color, keywords, etc., so that we can set a certain location, color, key words of the barrage screen to get a better user experience.

4. Why do you want to do this instead of other features?

The classification screen function can give users the best viewing experience, do not need to play for a small part of the screen and all the barrage screen, loss of part of the fun.

5. Why does the user use your product/feature?

First of all, I can give users a comfortable experience that they can't get on other categories of apps, and personalize their functions more freely.

6. Where is your innovation? Please use nabcd analysis

1) N (need demand)

Barrage, more and more as we watch the drama of a big just need, even as much as watching the script body, so that users better use the barrage, can bring a better user experience.

2) A (approach procedure)

Add more attributes to the barrage class so that it can be personalized for the values of different attributes

3) B (benefit benefits)

Can be called one of our bright spots, for Korean drama TV can enhance their competitiveness and attract more users.

For the user, a better viewing experience can be achieved.

4) C (competitors competition)

Since the same category app has not yet implemented this function, and if we do it first, this feature will undoubtedly attract more users to us, but also can better retain the old users

5) D (Delivery delivery)

Since there is already a bomb screen function, only need to add a bullet screen function next to the feature set icon let the user find the icon function, and then a little promotion can be.

7. If you were to lead the team, what would be different?

The designer itself is also one of the biggest users, I myself in the leisure time will also watch the play, so I can more appreciate the app to say I need more features is what, can be targeted to improve.

8. If your team has 5 people, 4 months, you as a project manager, how should you configure roles (development, testing, artwork, etc.)?

First week: Market research.

Second week: Conduct requirements analysis and feasibility analysis.

Week three: prototyping, module partitioning and division of roles (a tester, an artist, three developers.) Of these, three developers included two server development and one client development.

Week Four: Determine technology selection and system architecture.

The sixth week: UI interaction design, usually requires 10 days for UI interaction design, if there is a ready template can be shortened to a week.

Seventh thoughtful eighth week: Client development, client development is divided into iOS and Android two systems development, developers must refer to the UI design diagram for client development.

Nineth Thoughtful 12th week: The service-side development, the service-side program is responsible for the implementation of all the functions of the app.

13th Week: Functional testing of the app after all development is complete.

14th Week: Improve the results of functional testing.

15th Week: Performance testing of the app.

16th and 17th Week: improvements to performance issues.

　　

Drama TV app Case study