Dry foods: 10 cases tell you how the data drives the product design.

It is interesting to see the user behavior from the data, and to understand the user behavior and optimize our product design and thematic design to produce a higher conversion rate.

Below to share with you 10 of our recent mobile phone special data extracted from the small summary, we hope to be helpful.

1, in the case of mobile resources only push, mobile page access to the heat lasts 2 days.

Mobile page Promotion The first day is to visit the peak, third days after the data tend to smooth, low access, visible below 2 examples. There are other resources to push (such as the fixed location of the PC website to place the QR code) the theme of the trend is different.

2. The deeper the page level, the greater the rate of bounce loss.

Similar to the PC case, the user reach rate decreases as the page level deepens. The following example of the H5 mini-game, the user first into a map home, click "Start the Game" will jump to the game page, then the gender selection and operation tips, finally arrived at the game. Each step of the operation has some user churn.

The number of clicks on the button is affected by the page level.

The 4 topics shown below have an important button with the same function, and clicking on will open the game app. The number of buttons displayed on the data is inversely proportional to the click-through rate of the button. Of course, button clicks are also affected by button functions (Sweepstakes, Share ...). ), button style (animated, plain text ...). ) and so on.

3, the input behavior will lead to user churn.

The following example from the data on the third screen data is relatively stable, but from the second screen to the third screen lost up to 39%. Anti-concept, the third screen to the four screen, the fourth screen to the fifth screen operation is selected, and the second screen to the third screen operation also with the input behavior.

4, hot objects will bring more attention.

During the World Cup in Brazil, users in Brazil and Germany, two of the most watched countries, chose 48% of all countries. Argentina and Algeria, which have similar positions, have a 25 times-fold difference in focus.

5, the user will follow the custom Operation page, but self-study ability is strong.

The following example of the H5 small game before the beginning of the operation method hints, play is shaking the phone (like the control of the real car steering wheel) control the car move around to avoid obstacles. But 19% of the users choose to remove the barrier, 12.7% of the users choose to drag the car, directly ignore the tutorial.

6, users are accustomed to sliding switch, do not like to the left click.

The following example H5 feature page, the user can swipe to toggle the game, or click the navigation below to switch games. 93% of users choose gesture Swipe, only 7% of the users choose to click Navigation.

The following example H5 feature page, users can click the left or right button or gesture swipe to view the new car 360°. In all gestures, left click is only 10.1%, right click has 41.3%, gesture swipe is 48.6%.

7, the action trigger icon to be designed to be clear and easy to understand.

PC page users have the habit of clicking on the top left logo to return home page, mobile phone pages operating habits may be affected by logo design. Several topics found that users of simple logo Click Desire is not small, but added a return or other logo logo, CTR will increase.

8, the elements of the animation is easy to draw attention to the user and click.

The following example H5 a small game before the start of an animation, some users in the animation process began to click on the page. The image on the right is the game screen, click on the "Shot" button to shoot, but 15% of users will first click on the moving head (good fun--//).

9, some pictures are not dynamic, but also let a person is a bit of a desire to hit.

If you have time to feel, you may want to create small eggs for the user:).

10, control the page file volume and add loading.

According to a foreign data survey, users in the use of mobile phones, if the load more than 5 seconds of mobile site, 74% of users will choose to leave. Before a speed test to calculate the access to our topic mobile phone average speed only 93k/s, if the tolerance time is 5 seconds, our web page added up need to control within 465K. It is recommended to load the first screen within 465K, the remaining load on demand or delay loading.

Adding loading can give us more time to load.

Dry foods: 10 cases tell you how the data drives the product design.