E-Commerce confrontation upgrade eBay sharply reduced prices to compete with Taobao
Source: Internet
Author: User
Experts believe that solving the payment problem is the key to the success of e-commerce enterprises in China.
In order to attack the rapid development momentum of Taobao, eBay, which has been paying more than three years for users, has announced the implementation of the biggest price reduction activity in history. Large-scale adjustment of website item login and other related costs, all the transaction item repair fee is reduced, the display window becomes free, the general shop monthly rental fee is reduced by 30%.
This message immediately aroused strong attention in the industry. Senior Internet observer analysis, eBay's sharp price adjustment is actually a signal, behind this game, the competition for C2C e-commerce enterprises is rapidly upgrading.
China's e-commerce transaction volume is expected to exceed 600 billion million
It is reported that Taobao has invested heavily in entertainment marketing and sports marketing since this year. He has invested tens of thousands of yuan and made a sequent advertisement film "No thieves in the world". He competed in the China region of the world motorcycle Grand Prix (MOTOGP) and set a precedent for full compensation in the industry.
In the face of Taobao's marketing campaign, eBay announced at the beginning of the year that it has invested $0.1 billion to cultivate the Chinese market and has continuously launched TV and outdoor advertisements to compete with Taobao.
Experts believe that with the introduction of China's e-commerce laws and regulations, the domestic e-commerce environment is gradually improving. China's e-commerce development is in an important period of opportunity. In 2005, it will be a crucial year for China's e-commerce market. Whoever took the initiative in 2005 will master China's e-commerce market.
In addition, the huge "money" landscape in the domestic e-commerce market is also an important reason for e-commerce enterprises to compete for upgrade. According to Yiguan international statistics, in 2004, the total amount of e-commerce transactions in China totaled 440 billion yuan. It is predicted that the total amount of e-commerce transactions in China in 2005 is expected to exceed 600 billion yuan. Song Ling, chairman of the China E-Commerce Association, also said before that the rapidly growing domestic e-commerce market has provided a huge space for e-commerce enterprises to grow up, enough to nurture international e-commerce enterprises.
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