E-Commerce: new trends in the direct selling industry

After 16 years of experience in China's direct sales, China is facing the most severe challenge. The issuance of direct selling licenses in 2006 is a direct cause of disruption to the direct sales industry. To survive in the face of unified standards, both domestic and foreign investment have to undergo another transformation to adapt to policy and market changes. However, any kind of transformation is an arduous and huge project for enterprises. From the management system to the sales operation, direct selling enterprises will suddenly face many problems, such as performance accounting, capital operation, and sales.
Breakthroughs in sales methods, as well as internal management models, both licensed and unlicensed direct selling enterprises will find that the traditional management mechanism, in this Internet age, great changes have taken place.
With the rapid popularization of e-commerce, more direct selling enterprises will soon see new opportunities brought by e-commerce. In 2006, taking advantage of the issuance of direct sales licenses, many enterprises began to enter the direct sales market through e-commerce. Even many foreign companies that primarily sell online simply port their parent company strategies in China to create a brand new direct channel in the Chinese market. Under this trend, we can believe that e-commerce will become the mainstream mode in the direct selling industry in 2007.
In the face of this phenomenon, direct selling experts in the industry believe that there are still many problems in e-commerce, the relevant national policies have not yet been officially introduced, and further research is needed in terms of security and usability. However, the rational use of e-commerce means will play a good role in promoting the development of direct selling enterprises.
E-payment helps direct e-commerce get started
Recently, quickmoney, a leading independent third-party payment company in China, has successively reached cooperation with direct selling companies on electronic payment solutions, quick money provides efficient and secure online payment services for direct selling enterprises.
As we all know, e-commerce has become one of the essential sales methods for enterprises. In view of the flexibility and change of the direct selling environment, the payment scheme provided by quickmoney gives full play to the convenient features of electronic payment in fund transfer, salary payment, Commission cash, performance accounting, etc, this greatly saves manpower and time costs, and increases the efficiency of enterprise payment collection. Guan Guoguang, CEO of quickmoney, said, "the efficient electronic payment service for quickmoney will reduce a large number of intermediate links for direct selling enterprises, direct sellers and consumers and optimize the process. The cooperation between e-payment and direct selling enterprises means that direct selling enterprises will obtain an expert in financial solutions to play an immeasurable role in the development of direct selling enterprises ". In this sense, e-payment will directly promote the electronic process of direct selling enterprises.
With the gradual transformation of direct selling enterprises, many enterprises have established a large number of ground sales outlets. However, the establishment of electronic stores is still in the initial stage, using increasingly mature electronic payment methods, it will be a shortcut to establish a network sales channel. According to CNNIC's 14th statistical survey, the number of Internet users in China has reached 87 million, and the network has been deeply integrated into people's lives. This shows that the development of e-commerce is imperative. Taking the opportunity of this transformation, enterprises can join hands with third-party payment enterprises such as quickmoney to embark on the road of electronic as soon as possible, and quickly form a new competitiveness in the highly competitive market, this is wise.