E-commerce-some concepts of website traffic

About Traffic

A. the number of visits, that is, the number of visits to the website, is usually measured by the number of visits per day. This indicator does not rule out multiple visits to the same visitor on the same day.

B. The total number of accessed pages, that is, the total number of pages that visitors visit on the site, usually daily.

C. Independent Visitor, also known as an independent IP address, refers to the Independent Visitor accessing the site. It is usually counted by the number of visits per day. The same visitor can only access the site once a day. This metric is mostly called an independent IP address in China, but I personally think that it is more reasonable for an Independent Visitor of Google analytic to have different visitors due to the same IP address. Generally, the popularity of a website is measured based on this indicator. The higher the number of independent visitors, the higher the popularity of the site. Independent Visitors can generally use paid advertisements or seoer for various promotions.

D. Average stay time, that is, when a visitor stays on the website,
Calculation formula: average stay time = number of visits/number of visits. This indicator is very important. The longer you stay on the site, the more you can achieve the purpose of website operators, such as registration, shopping, and consumption. For example: 7777777, for new visitors, the longer the stay time, the larger the possibility of registering as a seller or buyer. For registered buyers, the longer the stay time, the more likely the order is to be placed. Because the importance of this indicator is so high, it involves many factors, such as site artist, site navigation structure, site content, site layout, etc., such as 7777777, for the content on the page, the product title can reflect its features. The product description can reflect the product features, and the images are real, which will attract users.

E. Average number of pages accessed by visitors (Pv value,
Calculation formula: PV value = Total number of accessed pages/number of accessed pages. This indicator is equally important. The more pages a visitor accesses on average, the more he or she can achieve the purpose of the website operator.

F. Bounce rate (bounce rate), that is, the ratio of the number of pages that a visitor browses on only one page after arriving at the site. This indicator is of great significance for the highest incoming pages, because traffic is generated from these pages. For example, 7777777 of the homepage must be properly planned, this allows visitors to have the desire to click on other pages after arriving at the Home Page. This is also true for Chinese sites. Pay special attention to this indicator whenever you design or adjust the navigation or layout of your website. This indicator is intended for every e-commerce user, preferably at 0%, indicating the page on which each visitor logs on.

G. New visitor, that is, whether the visitor who visits the site has logged on to the site for the first time. This indicator reflects the popularity and popularity of the platform from one side, usually measured on a daily basis. The more new visitors each day, the higher the popularity and the higher the popularity.

H. the visitor, that is, the visitor who accesses the site, has logged on to the site more than once. This indicator reflects the visitor's acceptance of the site from one side. Statistics are usually calculated on a daily basis. The more visitors, it indicates that the site is accepted to a higher degree. Generally, many operators aim to achieve this in the return visit, such as registration, shopping, and consumption.
From: http://bbs.51testing.com/