E-commerce: The next "straw" of the community website

Tianya is the forerunner of e-commerce model. "The ads on the portal may be a link to a company homepage, on the Tianya platform can be real-time for customers to produce orders, online payment, background statistics in the technical to the end of the world is not complicated." "December 16, Tianya market manager Sukianus to reporters that the community and E-commerce integration or become a trend in the future."

Sue, for example, click on the end of the horizon in the home of a chain of hotel ads, users can directly enter the booking room. Tianya CEO ' Xing in an interview, said, Tianya and the hotel chain signed a cooperation agreement, in addition to directly from the page ads to get the cost, but also from each room in the booking to get divided. He even predicted that such big clients in 2008 would be expected to bring Tianya nearly 50 million yuan in revenue.

According to the hotel's CEO Zheng Nanyan, the reason for its choice of community distribution is that the traditional distribution agents have to take 20% or more of their profits, while the community's distribution platform is divided into a much lower proportion.

　　The abacus of the community

Just a few years ago, the end of the earth launched an attempt to advertise just one, it was a lot of netizens fierce reaction. However, for the Tianya recent "e-commerce + traditional advertising" model, many Tianya netizens expressed understanding, "if the end of the Earth, we will have no play." "A regular Tianya user told reporters.

At present, in addition to the hotel chain, Tianya has begun to cooperate with a number of domestic and foreign enterprises to develop e-commerce advertising. Zheng Nanyan said that when the Netizen adapts to the convenient and fast network service, their preferred mode of consumption will be directly into the most commonly used internet platform, the community is one, at this time the long tail of e-commerce consumer power will be fully reflected.

In this respect, meter frankly, any network media can not be separated from advertising, rely on advertising profit is the preferred way of online media profitability, in fact, the community site in the way of advertising has been done for many years to try, "Community users have a lot of consumer demand, and the site itself can not meet, so that the right enterprises to the business, Will be one of the key points in the future development of community management. ”

The number of people using social networks around the world is growing, from 464 million last year to 580 million in June this year, according to a new survey by the US internet research firm comscore, which increased by 25% per cent over the past six months. Tianya insiders told reporters that the current number of registered in the Tianya reached 25 million.

"Indeed, the future of the company, C2C will be a focus on the development of community web sites, but the community site is different from the traditional E-commerce platform, not all enterprises are suitable for the community site." Meter, general manager of the West Temple, told reporters on the phone.

Reporter learned that the West Shrine last year's revenue of about 30 million, in the West Shrine's current income, page-type advertising accounted for 80%, brand licensing accounted for 10%~15%, mainly still traditional industry enterprises in the use of the West Shrine brand. Meter said that the current cooperative operation of the Business-to-consumer, c2c model in the West Shrine is only a preliminary implementation phase, but a year or two will see the effect.

Thousand Oak Market director Jinpeng told reporters that the current thousand oak has not introduced the intention of e-commerce, "the net is based on the real identity of SNS, and Tianya Anonymous forum community is not the same, for E-commerce will certainly be considered, if appropriate, will probably first appear in the forum such as mop."