E-commerce threats traditional commercial supermarkets suffer network killers

Recently, the news that one person on the Treasure Island website can buy a group shocked many netizens. According to the group price, a Lenovo notebook that costs 6200 yuan in GOME can be bought at only 5600 yuan. The price in Suning MOTO E680i is 3280 yuan, and the price in Jinyin Island is 3100 yuan, in Shuangan mall to buy Clinique cleanser 150 m l to spend 235 yuan, and in the Island of Gold and Silver network to buy 175 yuan. In fact, not only are laptops and other items on the island of gold and silver, such as mobile phones, cameras, and cosmetics, much cheaper than traditional malls such as Gome, Dazhong, Suning, Shuangan, and contemporary. In addition, the brands of the products they sell are the same.
Gome has always been a "price Killer", but how can they cope with the surging impact of e-commerce?
It is understood that Jinyin Island is the world's first "hard credit" online trading platform, but also the world's first B2B, B2C, C2C comprehensive e-commerce portal. From the B2C perspective, its business model is the same as that of Gome and other malls, and is a platform for sellers and consumers to trade. At present, Jinyin Island has attracted the entry of hundreds of well-known domestic and foreign brands including Motorola, Apple, Canon and Lenovo.
According to Yang Wu, CEO of Jinyin Island, the daily transaction volume of the website has been increasing exponentially since the start of group buying in August 1.
In fact, not only is it gold and silver Island, Dangdang, excellence, eBay and Taobao, and so on, these e-commerce pioneers in the network is also out of the limelight, spring breeze proud. Compared with traditional large malls such as Gome and Shuangan, their main advantage lies in the use of the network trading platform, which avoids the rental and decoration costs of stores and greatly saves costs, product prices are naturally much cheaper than ordinary malls, which is of course a fatal temptation for consumers. In addition, the convenience of "shopping without going out of the House" is also the place where e-commerce wins ordinary malls.
With these advantages, e-commerce and traditional commerce have started a fierce battle, but so far, the status of traditional business giants such as Gome does not seem to shake, and the importance of e-commerce has been questioned.
In this regard, some experts pointed out that the security of online payment and the effectiveness of transaction information are the two major problems that have not been resolved, which are the main bottlenecks restricting the development of e-commerce. Therefore, e-commerce is limited to small batches of books with low-value audio and video, and the development space is severely limited.
The security of e-commerce payment and the effectiveness of transaction information can be attributed to the issue of network integrity. Currently, online e-transaction payment generally adopts the "payment to pay" and "cash on delivery" modes, but either payment method has obvious defects. The former guarantees the interests of the seller, but cannot guarantee the interests of the buyer. The latter ensures the interests of the buyer and puts the seller at risk.
As a virtual transaction platform, the integrity of online transactions mainly depends on the individual's "conscious behavior", so it is easy to produce "commercial deception ".
Recently, Jinyin Island has found a new way-a hard-credit online transaction platform formed by an alliance with the Bank of China. After the "hard credit" mechanism is introduced, the e-commerce transaction mode is: the manufacturers and consumers are added to the bank supervision, that is, at the beginning of the transaction behavior, the payment is automatically frozen, and the buyer confirms receipt, in this way, the interests of consumers are maintained. From the merchant's point of view, if the seller encounters a malicious rejection from the consumer, the merchant can click to lock the frozen amount, finally, make a reasonable decision through the economic arbitration institution. This two-way payment preservation mechanism established in Jinyin Island has made consumers and sellers have to speak credit.