E-commerce Web site: Use creativity to defeat depression (middle)

The previous article on the 2010 U.S. online retail website 100 Strong Experience Summary of the top 3, this continues to summarize the 4th to 6th, with a large number of site screenshots is the hope that the most intuitive to show the truth, hope to help.

• (d) better use of website navigation and guidance

Shoppers can easily see more information than ever before in our retail site's hundred-strong navigation bar, taking sunglasshut.com as an example, when the user moves the mouse over "shape" to see some of the most popular shape categories for sunglasses.

figure I: Sunglasshut.com's website navigation bar, graphical options for more user-friendly understanding

Toysrus.com A graphical search tool for shoppers who choose gifts for children, as long as they can find the right product for different types of children (even those who are more creative or more eccentric in character) by using a four-step simple choice.

Figure II: Toysrus.com Gift Retriever, first select gender

Figure Three: then choose the age

Figure IV: then choose the child's character, will automatically update the number of items shown below according to the selection result

Figure Five: the product will be retrieved for display, users can also use the left side of the filter (price, category, interest, etc.) to further easily filter further, the entire process is smooth.

Some companies with more than one Web site are also making better use of navigation for consolidation, such as Hayneedle, which has 225 shopping sites designed specifically for market segments, is indeed a variety of wonders, but skillfully uses the site navigation to classify them into different columns of the main station.

Figure VI: in the Hayneedle main station navigation to choose the 3 class target time is basically pointing to its independent domain name Web site

Figure VII: For example, select the Category 3 "garden Chair" is to go to pottingbenches.com, in fact, or apply the unified design of the Hayneedle (simply said this domain name is "garden Chair. com" ... The use of these characteristics of the domain name should be a big help for SEO, such as now Google search keyword "garden chair" is the first ranking is this domain name)

• (e) Personalize the shopping experience

Each shopper is unique, and some of our retail hundred sites have done a good job of customizing the personalized shopping experience. In addition to helping users record the items he has browsed or judging their country's general functions based on their IP address, for example, in clinique.com, shoppers can find a 10-step survey to identify the most appropriate skin care products for their individual needs. Each step of the survey also has Clinique's professional maintenance consultant to help Guide (animation), the image of these consultants will of course be tailored to the different regions.

Figure VII: My skin Consultant (my Skin consultation), US Clinique website

Figure Eight: and in the Clinique Japan website certainly changed an affinity Oriental woman

• (vi) making difficult shopping decisions easier

If you want to build a sunshade in the yard (gazebo), this purchase decision is painful even in the offline physical store, but gazobocreations.com will guide users step-by-step through the site to find out what kind of arbor is best for you (size, material, design, etc.) And each step clearly lists all the relevant costs, so that the factors that hinder the user's decision to make the purchase will gradually become smaller.

Similarly, it is not easy to make changes to the windows of the home, how to measure the appropriate length and breadth, what color and the existing wallpaper to match these problems are a headache, Levolor.com's Shopping guide is designed specifically for this purpose, allowing users to easily choose different windows related accessories and try color matching.

As soon as the end of the year there will be many of the administrative secretaries of enterprises because to buy a large number of New year gifts to customers and feel trouble, well-known chocolate brand Godiva on the site dedicated to these business order users to provide a caring tool, as long as the simple input of the company this year need to give gifts to the Godiva will be based on these conditions to suggest the corresponding chocolate gift, and can be customized mail to the hands of various company customers.

Figure nine: Godiva website's Business Purchase Center page

Please look forward to the last –2010 version of the U.S. retail website Hundred Special Topics: the use of ideas to defeat the Depression (next)