E-commerce website has targeted product promotion

Author: Linda Bustos
Translator: UCD translation Group, SHAW Small; School trial: Moon Starlight
Original: http://www.getelastic.com/personalization-and-sort-by/

Many E-commerce sites provide search results, classification and grade two classification results in accordance with the price, the average user rating, sales, new shelves and other methods to sort. This approach, while promoting usability, can also collect and leverage these user information to provide targeted product promotion in the home page, product pages, promotional banner, and even marketing emails.

On the home page

Amazon is a classic example of a product sales promotion area on its homepage. Whether the user in search or casual browsing, the operation of the intention of a change, the recommended product changes.

Even the history is saved for later use, and the cookies generated are not deleted, regardless of whether the user is logged in or viewed as a visitor. Imagine a scene, a Tuesday night, in which the user browsed through the classification of a website, but did not buy it at the time:

• Child Puzzle Learning toys, to the average user rating ranking
• Tivo/dvrs, prices are sorted from low to high
• Business books in the eyes of consumers, sorted by sales

On the 4 evening of the week, users return to the homepage of the website and see the following contents of the homepage Merchandise Promotion area:

• "The most popular puzzle learning Toys"
• "Lowest price Tivo/dvrs."
• "Business investment book sales Champion List"

The relevance and attractiveness of the recommended items are enhanced when the user's intent is identified and processed.