E Dragon founder two times of pioneering love Kang net early dawn

Second pioneering, Zhang Li just thought not change. He still has to do is a platform, a like e Dragon, Ctrip as the center of the integration of resources platform. Only, this time in the medical service industry.

In the past 10 years, in the Internet circle, Zhang Ligang is a "can toss" person. 1998 joined Sohu, 1999, the establishment of E-Dragon, 2004 two entrepreneurial set up Love Kang [Love Kang Network Health Technology (Beijing) Co., Ltd.], Zhang Ligang always believe in "mouse + cement" mode.

After October 2006, when Ai Kang exerting force to build its "concrete foundation"--offline hospital, Zhang Ligang's "Health management" industry dream, and to the reality of a step closer. In a sense, this is a kind of "return", after all, his professional background is biology and medicine.

　　institutional "opportunists"

"China has 1.3 billion people, but only 2 million doctors, with 1.5 doctors per thousand, while the United States is 2.2 and 3.3 in Europe." "Zhang Ligang mentioned the data more than once.

"As you may know, China's current medical resources are severely scarce on the one hand and seriously wasted on the other." "He describes this reality: the big-name hospital is crowded, and some of the most qualified, not well-known hospitals, but often too deserted."

Obviously, for most Chinese, this is a big problem. After all, in China, more than 60% of medical spending is needed by individuals to buy. "About 85% of Americans have health insurance and only 15% of them pay for it," he said. But China is not the same, and most people are still paying for medical attention. "Zhang Ligang said.

The health care system in China requires a whole range of solutions. "The government will regulate more medical resources to solve the problem of health care for the general public," he said. Government medical care will pay more attention to the social vulnerable groups, including the elderly and low-income families, to increase the new rural health care and social health insurance investment. After the start of the operation, Zhang Ligang is very concerned about the direction of the policy.

Of course, Ai Kang also found itself in the "appropriate" position. "For the likes of Kang, some are controllable, some are uncontrollable, and the controllable places may be a point of entry." "The logic of success that Zhang has just approved is to understand what can be done under the current system, what not to do, and where it can be done, to fully embody value."

In his view, the information asymmetry between doctors and patients, the unreasonable allocation of medical resources is the opportunity of the AI Kang. In short, like Ctrip to provide travelers with scheduled flights, hotels and other travel services, Love Kang is trying to through the network platform "counseling guidance", to provide patients with their integrated medical services.

Of course, Ctrip is free for members to provide services, the company's main income from the airlines, hotels to attract business commissions, while the main reliance on membership fees to profit.

And the bigger chance is that through this platform, Ai Kang can offer a more high-end "full-service" than "public health care".

In fact, today, the full range of medical services that most Chinese people can expect are "outpatient, medication, operation" medical third. But in foreign countries have been very popular health management (Health maintenance) concept, in China is a few people.

The so-called health management, similar to the Chinese Traditional Chinese medicine said "cure not disease", that is, when people are still alive and well, very healthy, it began to the individual's health status management. And the way of management, mainly through regular physical examination and health diary, to track the body's health index. But China's medical status is "heavy treatment light prevention".

Zhang Ligang will be the "360O Health management organization", his target is those "people above the middle class", "If I can help you manage your personal health files, conduct personal health analysis, and when you are ill, make an appointment with a doctor in advance, and after a doctor, the relevant information, such as x-rays, is quickly uploaded to the health file, Would you be happy to know the details when you get on the Internet?

In foreign countries, these belong to the "private doctor" work category. "Foreign families tend to have a private doctor of their own to be responsible for day-to-day health care issues."

In Xudechuan's view, if the Chinese are accustomed to having a private doctor, then the basic love of Kang can not sprout. But the reality is, "in foreign countries, as long as doctors have a license to practise medicine, outside the working hours, can be free visits, Chinese doctors are not, often belong to a hospital." Therefore, the company such as Love Kang has the opportunity to survive and develop.

Xudechuan is the medical director of the Bailey clinic in Beijing, a medical center that was bought by Ai Kang last October. Xudechuan himself has a license to practise medicine in Australia and is familiar with the situation of different medical systems at home and abroad.

　new story script for "Mouse + cement"

After finding his place, the question before the love Kang is: In the hospital, the Love Kang, the customer's chain, does the love Kang have enough resources to support itself to become the chain master, then better match the supply and demand at both ends of the chain?

In October 2003, it was said that on a flight to Chongqing, Zhang Ligang The idea of "managing health records for clients" after seeing the story of white-collar women writing health diaries in magazines. 4 months later, Love Kang was established.

The integration of customers is quite smooth. Early, through the "b2b2c" approach, love Kang quickly accumulated a large number of customers, that is, multinational companies or insurance companies and other corporate customers to provide their employees or customers with health management. And for individual users, the Internet as a platform, love Kang also provides health assessment, physical examination, and even infant growth and other services. Today, the number of its members is as high as more than 1 million, says Kang.

But the integration of medical resources is not as rosy as expected. Initially, in the absence of any offline entity hospital, the only option is to reach a partnership with other hospitals in order to obtain a certain priority for registration and medical treatment.

However, "unlike the tourism industry, the medical service industry is not fully marketable and the cooperation with hospitals is slower than expected." "Because, in China, the big hospitals never worry about no patients, a" third party "health management agency to bring customers, it seems not so important.

What the love needs to solve is, how to "let love become the indispensable partner of the hospital"?

Initially, Ai Kang tried to help the hospital to do process management, will reach into the hospital within the tentacles. For example, take part in the hospital Call center function, to help some hospitals for patient file management, and so on. But Zhang Ligang soon found that, in the medical resources enjoy high situation, wants to become the hospital to rely on the partner, is not a day of work. And he's not a very patient person.

He realised that in China, a health management body, without any of its own hospitals, would not be at the core of competitiveness by integrating external medical resources alone.

In the October 2006, although it has "established a network of cooperation with more than 300 medical institutions", it has taken the first step of integrating the offline hospital. Its first prey is a foreign-related hospital in the Embassy district of Beijing's Ri Tan Road--Beijing Kota Bailey Clinic.

This is a hospital from Hong Kong which mainly provides oral medical services. Today, however, it is transforming from a "single dental Service Center" to a "diverse medical center", increasing the number of paediatric and gynaecological clinics. And it will also be the provider of wellness medical services.

Clearly, Zhang Ligang has a new understanding of the platform. "A few days ago, I read an article on venture capital, said in the service industry, ' cement + mouse ' mode will not be successful, only the ' mouse + cement ' approach can be successful." I think it makes sense. ' Mouse + cement ' that is to say, I first have a platform, a certain amount of users, and then go to the purchase line under the agency, then immediately will generate realistic income. "

After the first purchase was completed, Zhang Ligang will run to Shanghai, where he stared at a medical service organization covering east and South China markets.

And money should not be a problem. In addition to Zhang Ligang and other people to invest in the 20 million Yuan in 2005, 5 million dollars, "recently there are 30 million of dollars in venture capital to come in." More important, says Kang, it is profitable.