E-commerce development trend: community-based e-commerce analysis

In my opinion, e-commerce is e-commerce, and community-based e-commerce serves e-commerce subjects and is subordinate to each other.
First, we will list several key points in the article, and then discuss them one by one.
1. Let's take a look at what social networks are busy. Renren.com and Kaixin.com in China used their large user groups to successively open up the group buying battlefield. Facebook officially launched the Credits on February 4) new feature-social group buying (Buy With Friends ). This feature allows users to share discounts on their products with their friends after purchasing virtual products in the game. Currently, it is only for virtual product transactions, but if it is promoted to offline physical transactions, it may become the killer of Groupon.
2. If e-commerce can mine existing traffic and user resources in depth to exert greater value, it can reduce media costs and optimize the market budget; second, it can also improve the non-sustainable development model that relies on a large amount of advertising traffic to transform sales, bringing some real innovation to e-commerce. Is it difficult to do this?
3. Although the road ahead is long and difficult, e-commerce enterprises still need to take this step to the media and community, because it is time to say goodbye to the fierce fight for low prices and supply of goods. While building a series of hard capabilities such as warehouse logistics, e-commerce should also be laid out. Like a century-old store, e-commerce will add more stories and fans to your signboard. After all, traffic can be purchased, however, brand loyalty cannot be bought.
Let's take a look at the first point. Social networks are indeed busy with e-commerce, whether it's physical transactions, fake goods transactions, or group purchases. However, from the current situation, there are no particularly successful cases.
This shows that companies all have their own genes, so that they can do a good job in communities and not necessarily do a good job in e-commerce. This is two different industries.
Therefore, it is unrealistic to expect a social network website to block professional e-commerce websites.
Second, if e-commerce can mine existing traffic and user resources in depth, it can indeed exert greater value. Moreover, alization is an important means to achieve this goal, which cannot be doubted.
It is really not difficult to do this by setting out your mind.
However, we can also see clearly that, in essence, this is only the community service provided by e-commerce websites to users.
The third point has positive significance. E-commerce community can indeed increase loyalty and achieve brand accumulation. However, the premise is that you have to do a good job in the core part and have advantages in goods and services. If you leave this point, it will be useless to achieve a better community.