E-generation driving wild layoffs and re-emerging to reason?

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In recent times, the industry has been called "depressed", very miserable. Giants such as the market/58 with the city, the United States/the public reviews and so on have a group of heating, and small and medium-sized enterprises in the shop because of excessive paving, subsidies and so on caused the capital chain break, or contraction front, or directly closed. The advent of capital winter, the industry will be forced to the brink of the end.

Recently, the leader of the driving industry, e-car announced that it will formally lay off 20%. Although the scale is not as large as the previous 30% rumors, but still triggered a major industry earthquake, and caused the wave of network heat. Earlier, the e-generation drive has been a health, sustainable development benchmark, but now on the road to layoffs, what is the reason? Is the industry gradually recovering its sanity? In what direction will the future industry develop?

E-generation driving "slimming" drip is not the driving force

e-Drive before the announcement to lay off the news, there is an industry analysis that may be the drop on behalf of the drive into the impact of the Bureau. But in fact, this is not correct, because the current e-driving in the driving industry position, is not a drop on behalf of driving can shake. October 26, Eric released the "China Online vehicle Industry 2015Q3 quarterly monitoring Report" shows that the e-car market share of up to 76.5%, Didi accounted for 14.1%. e-Drive in order to crush the situation, the drop on behalf of the overall suppression of driving. In his internal letter announcing layoffs, Yang Jiajun, CEO of E-Drive, also said: "In the field of vehicle driving, even in the face of the most competitive industry, we still maintain an absolute leading edge!" ”

And the E-drive really "slimming" reasons, or appear inside the enterprise. "Today's competition is in a lasting phase, and we are suddenly aware that the surge is a mistake in our corporate management," Yang Jiajun said. Our personnel structure has appeared to a certain extent bloated, many jobs overlap, the structure level is too much, inefficient, overstaffing phenomenon in the company increasingly prominent inside. "Can be seen, e-generation Drive is also committed a lot of business-to-do: in order to scramble for the market, rapid expansion, and constantly expand the scale of enterprises, resulting in a distorted enterprise structure.

To this end, the method of the E-drive is to lay off staff, and emphasize the return to the value of the company's Essence: "2015 the industry experienced from crazy to rational roller-like process, today we return to the essence of the company's value is urgent, but also to consolidate the victory of the competition is the only way." "Stephen Chow Classic film" Tong Fu Point Chou-Heung "there is a line, very suitable for the current E-drive-" The wind blows the egg shell, the money to People's happiness. " But now "to" is the person, "happiness" is the whole enterprise.

The heat dispersed to the industry to restore reason

Before 58 home, Doodle Nail, Kung fu Bear, e wash car and other enterprises have announced layoffs or failures, has let the industry feel the industry downturn. But unlike them, the current E-drive still has a great market-leading advantage. So impatient to lay off, can only be said to be prepared for a rainy day, the recovery of reason, timely stepping on the brakes, their own cooling. So as to return to the entrepreneurial mentality, in order to better deal with the ensuing market environment risks.

With the heat of the industry, how to maintain a sober mind in a complex and changeable market is a problem that all enterprises must face. Slightly careless, it is possible to repeat the fate of the failure of their peers. It is urgent to develop a reasonable development strategy according to the stage, situation and situation of the development. In this capital winter, the continuation of expansion has been unrealistic, can survive, is the kingly way.

Slow and steady should not be deified

Since the concept of the auto-mode has arisen in China, the top-to-bat giants, down to the entrepreneurial team, are always on their lips, and even derive a lot of "variant" concept. The model is also seen as a huge tuyere, with participants wanting to be the "pig" for nine days straight. The capital markets also agree with the model, thinking it is a huge potential, and have invested heavily-the first drop and the fast money-burning subsidy war, is in such a situation hit up. In fact, the benefits are not only drip and fast, but more importantly, the entire industry is due to the influx of hot money to become noisy.

However, the arrival of capital winter, finally exposed the weakness of the model. Hot money tide receded, only finally found that the industry is only "naked swimming". In the past, by huge sums of money to subsidize the rapid expansion of subsidies to occupy the market, the strategy has not been feasible, simply support the arrival of profit. Coupled with some of the enterprises themselves engaged in the business is not feasible, the industry fell into the Icehouse.

In fact, in essence, the model is just a variety of business models of one, but to get through the line on the concept of online, should not be deified. As long as they do not specialize and learn from the successful experience of other industry models, slowly and steadily, will soon pick up. (New discoveries of science and Technology, Constantine/Wen)

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E-generation driving wild layoffs and re-emerging to reason?