Ecif and CRM Differences (RPM) __CRM

First, what is ECIF

ECIF is an enterprise-class customer Information Integration System (Enterprise Customer information Facility), the main purpose of which is to integrate customer information from various systems of the bank, such as customer base information, customer relationships, customer products, and so on. I understand that the integrated system belongs to the basic information systems.

Second, what CRM CRM is Customer relationship management (relationship Management). The main aim should be to tap potential customers, analyze and compute existing data, tap customer potential, improve customer contribution, and provide a full range of customer information to the Customer Manager. For example, the popular saying is "provide 360 degrees of full customer information."

Third, CRM classification

CRM is divided into three kinds of ACRM,OCMR,CCRM.

Analytical Customer Relationship Management System (ACRM)

The main analysis from the operation of CRM and other business systems to obtain a variety of customer data for enterprises involved in customer management, decision-making to provide a reliable quantitative basis. This kind of analysis needs to use a variety of advanced data management and data analysis tools, such as Data Warehouse, OLAP analysis and data mining.

Operational Customer Relationship Management system (operational CRM)

The so-called front-end Office applications, including sales automation, marketing automation and service automation, to achieve front-end office and back-end office seamless integration.

Collaborative Customer Relationship Management System (CCRM)

Mainly by the call center, customer multi-channel contact center, help desk and the autonomous services to help navigation, and other components for the collection of customer information and interactive services with customers to provide a variety of channels to improve business and customer communication skills. Cooperative CRM needs the joint participation of enterprises and customers.

Four, Ecif and CRM difference: If the enterprise has Ecif, then ECIF is the CRM technical data, CRM provides user interface, calculation, analysis, marketing management and so on.     If the enterprise does not have the ECIF, then the CRM needs to integrate some channel's customer information by itself. CRM and Ecif positioning is different, ECIF is the cornerstone of CRM, if there is no ecif, can not be a good CRM Ecif as the (Enterprise) bank Customer Information System Integration (set), mainly for transactions or timely query use, focus on effectiveness (real-time effective), CRM is Customer relationship management system , focus on analysis, mining customer value, can be used as Customer marketing analysis (t+1/t+2). Since customer information is likely to be used for each subsystem of the banking business, how to provide it will be the key to the whole building

V. The difference between OCRM and ACRM:

CRM is divided into Ocrm and Acrm, the former is an operational trading system, the latter is an analytical system, both of which aim to explore the value of customers, more effective marketing to customers

Go to: http://blog.csdn.net/li2008xue2008ling/article/details/7866136