Effective ways to improve the conversion rate of medical websites

Many people have asked about the conversion rate of the site, especially for medical sites, only the efficient conversion rate, will generate revenue. Therefore, the effective way to improve the conversion rate of medical website becomes the concern of all stationmaster. I did a medical website for more than a year, simple sharing of medical sites to improve the conversion rate efficiently, I hope to communicate with you webmaster. Before, I wrote the "Medical industry how to improve the Baidu bid landing page conversion rate", mainly written in the bidding aspect, however, many medical websites go SEO route, so, for how to improve the conversion rate at the same time is everyone's concern.

An effective way to improve the conversion rate of medical website one, design a reasonable website. You should know that your network has done to who, at least to the needs of patients. Like a lot of people's website, in order to highlight the personality, the site to do is very fancy, but the patient see but not what desire, then, exactly what kind of site is patients like it? The private hospital needs to solve the problem for the patient, but solves the way is through the on-line doctor's consultation to understand the condition, then visits the hospital, Finally complete the entire treatment process. For example, if a skin disease patients want to search how to do skin diseases, but see some male gynecological ads, will inevitably lead to a reduction in conversion rate.

An effective way to improve the conversion rate of medical websites second, the quality of the article and persuasive nature has become one of the important factors to judge the professional nature of the hospital. To write a good article, be sure to know your patients. Current mainstream idea thinks: the article writes ambiguous, lets the reader understand point, also do not understand very much, indefinitely, finally will produce the consultation. In fact, because the medical site is really too much, if the patient in you do not get what you want, you can turn off the walk. To understand what your patients are thinking, you must understand the following:

<1> to be clear that your patient has searched for some disease symptoms, you must want to know the details of the disease, so you must tell him what the symptoms of the disease are. Let the patient have a knowledge of the disease, so that you will have trust.

<2> diagnosis. Many patients read the article you wrote, may feel more like, so how to diagnose, how to diagnose? Here is about a test of the problem, then, you must tell him, you have what equipment can detect, to his diagnosis, then, so he would like to come to the hospital to diagnose. For example, urticaria is a disease that can be detected by allergens to detect allergens, so you should tell him that he may come to a doctor.

<3> treatment methods. Before understanding the condition of the disease, know how to diagnose, then the following must be said to the treatment. What makes the patient trust in your hospital? That is the treatment, you can use some packaging means, to let patients trust you, think you this is certain can be cured.

<4> treatment costs. Believe that the medical will find a problem, many patients in consultation with customer service, will ask a question "treatment costs," for a treatment costs, many people think it is not easy to say, can directly say, directly said. Do not give the patient a sense of ambiguity, so that patients will not come.

Reasonable advice from <5> experts. Before the disease is clear, tell others what is your advantage, then, a little expert advice, will let the patient feel warm, you still worry about no patient?

The effective way to improve the conversion rate of medical website three, reasonable focus chart. Do webmaster, generally look at others ' website, will focus on the special attention, and, your own station, will find set in the focus of the article, the click Rate is very high, so say, you must be particularly clear about what patients want to see? For the patient's idea, to do the map. Like a sterile hospital, patients must like the baby and so on, if your focus is the picture of the husband and wife, and so on, I believe that her click-through is very much.

An effective way to improve the conversion rate of medical websites four, the observation stationmaster statistics, studies visits the high page. A lot of editors will not go to see them after they have sent out the articles. But what do you do if you don't have a patient to read the article? Therefore, the webmaster should be more research, the site's background webmaster statistics, to find their own do a better page, and then, the higher click rate of the page on the site's homepage.

　　

For example, this is a friend of my station, he is a number of comments on the higher rate of the article, placed on the home page of the "Hot Review Log" for medical sites, this is a good way, so that not only can improve the page of the article click-through, while increasing the conversion rate.

Effective ways to improve the conversion rate of medical Websites v. consultation process. Many medical professions have their own customer service department, well, you should have a consultation process on your website diagram, do not be too troublesome, you can not rule out some patients on the site is not understand the structure, if the moment can not find a consultation window, will walk away, so that will cause the conversion rate greatly reduced, so, For the medical site, do not get very complicated consultation process, as most e-commerce sites, simple and clear, if there is the best QQ doctor online, if not leave a message box.

For the medical site, the most important point, or follow the patient to go, understand what your patients want, to guide, then, your conversion rate is coming! If you have to improve the medical site conversion rate of effective ways there are problems, you can add my qq:331055515, I am Qingdao seo, Personal website: http://www.guoqing8.com/, look forward to your joining, mutual exchange. I hope that the webmaster reprint articles, keep links, cherish the fruits of labor.