Eight disciplines should update Google's new algorithm

Google's position in the search engine industry is self-evident, even in such a special environment in China, webmasters can not face the existence of Google, not to mention that Google is the largest source of traffic in all English stations. However, in Google's latest code for the "Penguin" algorithm upgrade, many sites have initially felt the new algorithm to bring the shock force. Many refuse stations, collecting stations have been extremely harsh and ruthless punishment, but Seoer should realize that, whether it is "panda" or "Penguin", Google's goal is actually only one: to provide users really want the best search results!

The penguin algorithm is clearly predictable: SEO is still feasible, but Black hat SEO is nearing the end of the death.

However, at the same time we can also note that, regardless of the use of black, white, gray hat SEO technology sites are likely to receive varying degrees of algorithm impact.

So, SEO should how to deal with this Google algorithm update it?

The author is still unable to predict the duration of this algorithm update, but all the webmaster who do the optimization of Google rankings should now play the spirit and be cautious. If your site is a new station, there is no weight, I hope the webmaster must pay attention do not follow the link to participate in the sale of links, software, such as the chain of dangerous behavior. In addition, should pay more attention to Google's official blog, because Google will be on the blog to update the algorithm to adjust the relevant information, but also remind the webmaster to pay attention to the place and so on. So here's a recommendation.

Well, let's get down to the specifics:

One, never hidden links

Hidden link is to hide the anchor chain in the picture below, or to make its color and the background of the Web page, or to narrow to see and other means to link the anchor chain to hide the behavior.

This behavior may have worked 10 years ago, but it is one of the oldest tools, and search engines can easily judge similar behavior.

Google wants your Web page to display content that is what webmasters expect to show. So don't hide any anchor cable at any point!

　Second, do not overly optimize the keyword

Excessive optimization refers to keyword piling, meaningless mention of keywords, excessive in the article repeatedly mentioned the target keyword and other behavior.

This behavior obviously affects the user's reading experience, and the goal of the overly optimized keyword is to get a higher rank, in which, Google's famous engineer Matt Cutts specifically recorded a video explaining Google's policy for keyword density:

　　

Matt has divided the keyword density of google-identified articles into 3 phases:

Ascent stage: When Google is indexed to an article by spiders, will notice the article in the frequency and number of keywords, when the first time to find keywords, such as in the first paragraph of words, you will let Google understand the article will be about a topic, Google will be interested to continue reading, so at this time will be graded for the article , and continue to observe.

Flat stage: If in the subsequent paragraph to find the keyword again, if the frequency and timing of these keywords is very normal, Google will not do what action, because feel all normal, this is a flat phase, most of the independent creation of the article will stay at this stage.

Dangerous phase: But if the article is overly optimized, then the situation is dangerous: as Google continues to in-depth index of the article, if the discovery of too many keyword anomalies appear in the Web page, and according to their own strict algorithm system to determine the frequency of these keywords has exceeded the normal standard, If the article in these anomalies by Google looks like software modification or think that the intentional addition of traces, then Google will reduce the weight of the article rating, light articles are not included, the site was punished.

Owners do not have to worry about normal wording will be misjudged as an excessive optimization, as long as the grasp of a principle: that does not affect the user to read the experience.

Therefore, we should be able to see that Google is not through a simple keyword density to judge the quality of an article, but according to the rules of writing a series of complex algorithms to judge, is not to modify the keyword density so simple.

third, pay attention to the original

Google's love of the original and the collection, copying the degree of disgust than Baidu is much stronger. This is the Baidu search for a topic can be searched for a lot of collection station Web pages, and Google is rarely the case.

Original is also in the blogosphere respected, so, do not worry about your topic has been written by others, because you can always find a different point of view, even if only a little different, you can write in their own words, Google welcomes such articles!

Four, guest blog should pay attention to audit articles of the external chain address

Now more and more people turn to the well-known blog to contribute to the way to get outside the chain, but as a blogger should know that you can write your own article, but it is difficult to manage other people's ideas. So, when the blogger publishes an article of submission, need to carefully review the article whether there is any problem, suggest bloggers before publishing a guest article to pay attention to the following two questions:

1. Does the article link links to articles that contain related topics?

2. Links to the domain name/site and the theme of this blog is there any relevance?

If the answer is in the negative, you need to ponder after the blogger to decide whether or not to publish articles, or the longer term, beware of their own blog became the next article directory.

v. Avoid irregular links

The site that involves the outside of the normal chain will be one of the targets of the penguin crackdown, in which the form of buying and selling links is most common. If your site is involved in a linked transaction, chances are that the penguin will be punished.

In order to quickly improve the flow, stationmaster all want to sell high quality outside the chain to enhance the weight of the site, but this has been beyond the white hat SEO field, and any grey hat and black hat seo, as mentioned above, will be the penguin focus on the target. Therefore, the establishment of natural, organic chain is the most secure in the future outside the chain strategy.

SEO used to say content for the king, outside the chain for the emperor. But the meaning of this sentence now should be: high-quality original articles and natural chain is the search engine loved. So, don't get involved in any trading link activity, if you want Google's favor!

Vi. to avoid duplication of content in the station

As mentioned above, Google does not like the same content, so a similar article appears in a different domain name or the same site, Google may not include such articles.

Therefore, in the use of such as WordPress, such as the CMS site, webmaster must pay attention to avoid because the URL design defects so that the site appears the same article, for example, the same article appeared under different labels, different categories of the list, and so on. The same article content, different URLs, which caused the site to copy content.

Of course there are many ways to solve this problem, the author recommended not to add tag or category name in the URL, so that an article will always have a fixed URL, even if the switch to the classification and label will not affect the URL changes.

　Seven, the chain link to link to a valuable place

Anchor link to the importance of SEO is self-evident, but now pay attention to the outer chain of the address and purpose.

If your article is about the policies and regulations of some countries, need to link to the relevant government web site or local literature site on a certain address, then you can confidently go outside the chain, because this will also give this article enhanced relevance, Google will prefer such anchor link, and thus improve the article rating.

But if an article about C voice appeared in the chain to a certain vegetable breeding base of the cable connection, this is not very reasonable in Google's view, you need to be careful to add similar outside the chain, because such a chain is rarely to enhance the relevance of the role of the article, but brought a certain risk.

Viii. Add and pay attention to the use of social functions.

The biggest change that 2012 brings to the Internet should be regarded as the rise of social networking sites, microblogging, everyone, Facebook and other sites brought about by the concept of sharing has been deeply rooted.

So, on the site to join the social networking site to share bookmarks and other features can add some popularity to the site, back 10,000 steps, even if the site is K, if you do a good job, the same can introduce a lot of traffic to the site above, is not it?

Write here, I suggest that you do not believe that some companies called the fast Google rankings or the kind of grey hat suspected means, gray hat and black hat may still survive, but their rankings for the impact of the site will be temporary.

The website that the webmaster wants to create, even if only 3-4 pages of micro-website, can also have its own real value.

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