Lei June in an interview a few days ago, said: "The internet is a kind of thinking, is a way of thinking about the problem." The results of arming traditional industries with this mindset may also be disruptive, thus "
Internet + Traditional Industries"Will greatly promote the transformation and upgrading of China's traditional economy, will greatly improve the overall efficiency of the operation, will further enhance China's global competitiveness." "However, it is crucial for many entrepreneurs to choose what kind of cut-in, and how to avoid the various pits in the entrepreneurial process." Internet entrepreneurship has been a red sea, but we can from the traditional industry to seek a breakthrough, and then use the Internet Tools and internet marketing means to make this point constantly magnified, such a business has a chapter on the law. Will discuss the Internet and the traditional industry, "several major deficiencies", I hope these shortcomings can also help just stepping into the internet startups and traditional industry friends.
first, the product
Know what kind of products they are doing, and how the products are positioned on the internet. Specifically, it is to let users know that your product is more than the traditional industry products are different? Secondly, the product quality, the Internet products are different from the traditional industry products, only to do the ultimate product is likely to win in the Internet, like the current millet, do not forget, it how how to play, but also based on his excellent product quality. Imagine if one day, millet mobile phone and the domestic three-mobile phone, there will be so many rice noodles continue to follow the millet? In the production of products, we can use the Internet thinking, consider allowing users to provide advice and participate in product design, will greatly enhance the user's traditional industry into the Internet product of a kind of intimacy. In addition to this product also has a product you do not forget, is your website, it is also a critical product, we must make a high-quality website, whether in the site speed, page design, product display on the full effort, to let users use this site to know that your product is meaningful to him, helpful.
Second, the brandHow do you let so many people remember you? Let's think about how people remember Meizu and how do you remember the music video super TV? The answer is only one, do the Internet brand, the traditional industry transformation do the internet first must do their own brand, and is to do
Internet Brands。 We see, the traditional industry brand path is: first hit fame, then do reputation, and finally to maintain loyalty. The internet is the product is the brand, its path is to do first reputation, and then do fame, and loyalty is often difficult to establish. So the first thing we should consider is how to do product loyalty, so that products into the user's heart, to a certain extent when we go to do fame, brand, so as to form a strong brand impression in the user's mind. The final point is, in this internet age, to let others remember your words, it is to do the storage of your own Internet brand.
iii. word of mouth
The importance of Internet product reputation is self-evident, good word-of-mouth can achieve a brand, and bad word-of-mouth will not allow a product to form a brand. If the traditional industry's products form a word-of-mouth on the internet, its word-of-mouth spreads as fast as the advertising of the court. We know that word of mouth is the core of Internet thinking, and the essence of word of mouth is user thinking. In the traditional business period, the relationship between the merchant and the consumer is based on information asymmetry, and the purchase of the fine is not sold. Before you just put things out, let customers buy on the line, but in the Internet era, the environment changed, the rules changed, and then use the original deal with customers this method of moving to the Internet, found that it is useless. Therefore, must form the user's concept, when the traditional industry enters the internet time, wants to think who is your user, because your word of mouth is always your user to help you spread, only then grasps your user, can do your reputation. Now the more popular one is to do the user more to be a fan, let users do your product fans, they will be better for your product dissemination effect.
Iv. Services
The first purchase is very important, the first time the quality of shopping determines the user's impression of your purchase. The traditional industry sells products, generally sell the product is nothing, but in the internet age, when you sell things, you need to provide some of the column related services, we can call it as the Internet services, such as: convenient logistics services, enthusiastic customer service, guaranteed after-sales service and so on, Because in the Internet age, users are concerned about products, prices, but also care about how you can provide quality services, and these services will directly affect their overall impression on you, thereby indirectly affecting the reputation of the product. So when doing Internet products, remember to do your service experience, not just improve your service experience.
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Eliminate the traditional industry, the Internet also has 4 shortcomings
