Enterprise E-Commerce Website planning and analysis

The success or failure of a website has a very important relationship with whether there is a good website planning book (Website planning plan) before the website is built. The Website planning book should clarify the purpose of website construction, determine the functions of the website, determine the website size, investment costs, and conduct necessary market analysis. Only detailed planning can avoid many problems arising during website construction, so that the website construction can proceed smoothly.
Website planning refers to analyzing the market, determining the purpose and functions of the website, and planning the technology, content, cost, testing, and maintenance of the website construction as needed. Website planning plays a role in planning and guiding website construction and positioning the content and maintenance of the website.
The Website planning book should cover all aspects of Website planning as much as possible. The website planning book should be written scientifically, earnestly, and realistically. The Website planning book contains the following content:
1. Market analysis before website construction (handled by enterprises)
1. What is the market in the relevant industry, what are the characteristics of the market, and whether the company's business can be carried out on the internet.
2. Analysis of main competitors in the market, the Internet access status of competitors, Website planning and functions of competitors.
3. The company's own condition analysis, Company Overview, market advantages, which can be used to enhance the competitiveness of the website and build the website's capabilities (cost, technology, manpower, etc ).
2. website construction purpose and function positioning (the enterprise handles the website by itself or negotiates with a professional company)
1. Why do we need to establish a website to establish a corporate image, promote products, conduct e-commerce, or build industry websites? Is it the basic need of an enterprise or an extension of market development?
2. Integrate company resources to determine website functions. Determine the functional types of websites according to the company's needs and plans: enterprise-type websites, application-type websites, interest community websites, commercial websites (Industry-type websites), and e-commerce websites; enterprise websites are classified into enterprise image type, product promotion type, online marketing type, customer service type, and e-commerce type.
3. determine the purpose of the Website Based on its functions.
4. enterprise intranet construction and website scalability.
3. website technical solutions (discussed with professional companies)
Determine the website technical solution based on the website features.
1. purchase or lease servers or purchase virtual hosts.
2. Select the Operating System Windows 2003/or Unix or Linux. Analyze investment costs, functions, development, stability, and security.
3. Use templates for self-built websites, website construction packages, or personalized development.
4. Website security measures, black and anti-virus solutions (if a virtual host is used, this item will be done by a professional company ).
5. What kind of dynamic programs and corresponding databases are selected. Such as ASP/ASP. NET, JSP, PHP, and database SQL, access, and Oracle.
Iv. website content and implementation methods (discussed with professional companies)
1. determine the structure navigation of the Website Based on the website's purpose.
General Enterprise websites should include: Company Profile, company news, product presentation, customer service, contact information, online messages, and other basic content. For more information, see FAQs, marketing networks, talent recruitment, online forums, and English versions.
2. Determine the website integration function based on the purpose and content of the website.
Such as the news and publishing system, FLASH Boot page, membership system, Online Shopping System, online payment, questionnaire survey system, information search query system, and traffic statistics system.
3. Determine the subtopics of each channel in the website structure navigation.
For example, the company profile may include the President's speech, development history, corporate culture, core strengths, product presentation, technology R & D, partners, major customers, and customer reviews. Customer Services include: service Hotline, service purpose, service items, etc.
4. e-commerce websites should provide Member registration, detailed product service information, information search and query, order confirmation, payment, personal information confidentiality measures, and related assistance.
5. If there are many website columns, you should use a website programming specialist to take charge of the relevant content. Note: website content is the most important factor for websites to attract visitors. No content or practical information will not attract visitors who are in a hurry. You can investigate the information people want to read in advance, and check people's satisfaction with the website content after the website is published, and adjust the website content in time.
6. determine how the website content is implemented. For example, the product center uses dynamic website databases or static pages, and the marketing network uses list or map display.
V. Webpage Design
1. webpage design and art design requirements. webpage art design must be consistent with the overall corporate image and comply with enterprise CI specifications. Pay attention to the web page color, image application, and layout planning to maintain the overall consistency of the web page.
2. In the adoption of new technologies, we should consider the distribution of major target access groups, such as regions, ages, network speeds, and reading habits.
3. Develop a webpage revision plan, such as a large-scale revision within six months to one year.
Vi. cost budget
1. Initial budget for enterprise website construction fees
Generally, it depends on the enterprise scale, the purpose of website construction, and the approval of superiors.
2. Professional website construction companies provide detailed function descriptions and quotations, and enterprises conduct cost-effective research.
3. The website price ranges from several thousand yuan to tens of thousands of yuan. If the template-based self-help website construction and profiteering factors are excluded, the cost of website construction is generally proportional to the functional requirements.
VII. website maintenance
1. Maintain servers and related software and hardware, evaluate possible problems, and set the response time.
2. database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention.
3. Content update and adjustment.
4. Formulate relevant website maintenance regulations to systematize and standardize website maintenance.
5. Note: The maintenance of dynamic information is usually done by the enterprise by arranging corresponding personnel for online update management; static information (that is, no dynamic program database support) can be maintained by professional companies.
8. Website Testing
Before the website is released, perform a thorough test to ensure normal browsing and use. Main test content:
1. server stability and security
2. Program and database tests and webpage compatibility tests, such as browsers and monitors.
3. Whether the text, images, and links are incorrect.
9. website publishing and promotion
1. PR and advertising activities launched after the website test.
2. Search for bidding and registration.
10. Website Construction Schedule
Start Time and owner of various planning tasks.
The above is the main content in Website planning. The content will be increased or decreased according to different needs and purpose of website construction. At the beginning of website construction, we must carry out meticulous planning to achieve the expected purpose of website construction.
I hope you can understand the standard format of the website construction scheme and the standard format of the website plan after reading this article.