Enterprise Network Promotion Plan book

First, the importance of network promotion

When you have your own domain name, and have their own website, if you do not timely to promote the site out, the site no one to visit is a pity, in fact, have a website is meaningless. Only let the buyer know your website, and know your product, know your contact way, can truly enjoy the endless Internet resources, expand their own channels of customers, your products to promote out.

In the Internet economy era, the results of competition among enterprises will depend to a large extent on the Web site in the real world and the virtual world of the number of tentacles. The more the number of tentacles, the stronger the intensity, can attract more attention and access. To this end, enterprises in the establishment of the site should begin to use a variety of means to promote their own website.

Website promotion is a comprehensive project.

For example, to do a website, the equivalent of doing promotional color page, to do a website promotion, the equivalent of the dissemination of color pages out. So do the site must be promoted, just as you do a color page must send out the same, otherwise, it is better not to do. and the website promotion, has the quite specialized, is not the simple printed on the business card, the advertisement can, that actually almost has no effect, therefore an enterprise website, must embark on the network promotion road, otherwise before to the Enterprise website construction will become meaningless. So the site construction after the completion of the first job should be the website promotion. Whether it is a display of corporate Web sites or marketing-oriented sites, access to normal traffic is very important. Through the promotion of the site can better enhance the visibility of enterprises, rapid access to statistical data and feedback, and even the upgrading of enterprise products are of great benefit.

Second, network promotion of various ways

1, put online advertising to promote in some Ad Exchange Alliance website and business-to-business Business industry website to buy pictures, animation, text and other forms of advertising positions, the introduction of the company, products and other content ads in order to achieve the promotion of the company and product role.

2, in the famous website or search engine landing in the famous industry websites and commercial websites to publish information. Landing the major mainstream search engines. such as: Baidu, Google, search, SOSO, YAHOO, Sogou, love to ask and so on.

3, the Enterprise Web site to add to the business card to promote the website of the enterprise site such as: http://www.xxxxxx.com printed into the company's staff card, in the external distribution of business cards to promote the company's Web site results.

4, links with the relevant web site links to promote the company's Web site with the same industry exchanges, such as local and foreign optical instrument companies to apply for a link to the Web site, when others visit the site, it is likely that the other side of the site to visit the Friendship link to our website. Thus achieving an advocacy role. And this can provide the site in Baidu and other search engines in the weight and aleax world rankings.

5, the Daily Mail add signature URL for enterprise companies, there will often be external mail exchanges, if in the mail when the drop in the e-mail signature plus the company's Web site link to send mail, will let some of the first contact with US business customers interested in clicking on our site connection.

6, write article propaganda, promotion and so on now more popular one of the network to promote the way is to write articles to promote. Usually we call it "soft." We can publish some technical articles in some industry information websites and large Exchange forums, and mention our website and Web site in the article. The person who looks at the article will be interested in the website and visit it.

Third, the website and the search engine relations

Websites and search engines are like suppliers and distributors. The site mainly to the search engine supply content, and search engine is tantamount to the website to promote content. Because the search engine itself does not have the ability to provide content. All the content in the search engine is to crawl the text information on the website. To achieve and enrich the purpose of their own search engines. So the general search engine, will be all the information on the Internet crawl into their own engine. This allows search users to find what they need through their platform.

Search engine site in the collection of sites, itself is a double-edged sword, because it is well-known search engine site, because in this search engine, automatically included almost all the site, in this search engine can find their own content. So there are so many people using this search engine. Mutual promotion.

and the site to achieve the purpose of publicity, it must be through the search engine this way. Because search engine in the internet is almost already the overlord of traffic navigation. There is a statistical analysis reported that Baidu's daily traffic has far exceeded Sina, Sohu, NetEase and other traditional portal sites. And these search engines through the crawling site content of these traffic dozens of times times or even hundreds of times times the feedback to the site.