Enterprise website promotion

One of the purposes of enterprise website construction is to promote the enterprise's image, products or services. To achieve this goal, the enterprise's website must be vigorously promoted so that relevant personnel can know or visit it. There are many ways to promote your website. Here we will introduce three most effective methods for promoting your website.

I. Online promotion methods

The online promotion method has the characteristics of low cost and remarkable effect, however, online promotion requires its specific staff to have a deep understanding of the working principles of various online methods, and master the technical know-how of various promotion methods to get twice the result with half the effort.

1. Search Engine Filling

The popularity of the Internet can be said to be inseparable from the Development of search engine technology. The search engine of the family classifies and indexes hundreds of millions of websites in the world, so that they can be sorted to facilitate search. Generally, there are two main types of search engines: one is the database-based search engine for website classification, and the other is the active search engine.

Database-based search engines include important websites in the world into a database with a huge capacity, generally, the recorded content includes the website URL, website name, website description, and a set of keywords related to the website content. The database-based search engine does not add new websites to the database, but requires the website owner (website manager) submit the website information to the search engine administrator online according to the requirements of the search engine filling. After receiving the application information, the search engine administrator should review the website design and content, determine whether to add the website to the search engine database based on predefined criteria. The well-known Yahoo! belongs to this type of search engine.

It is not difficult to add websites to database-based search engines, but it is not easy to rank websites first. In large search engines such as Sohu and Sina, it is not surprising that more than a thousand websites are included in a category directory. If your website is placed on the back of the Directory and cannot be displayed after several pages, your website may be visited. By thoroughly studying the working principle of the search engine, we can take the website ranking as a prerequisite. For space reasons, we will introduce it in another article.

An active search engine actively searches for all webpages on the Internet that contain them based on keywords or phrases and displays them in sequence based on the matching degree of words. As the content of the Internet is getting richer and richer, more than 10 thousand records are generated for each search, so it is even harder to rank the website first. Some search engines only list several representatives of similar websites, and a large number of websites have no chance to display them.

Most of the major domestic search engines are a combination of the above two forms: database search and Web search.

2. Exchange connections

The exchange link refers to the link between the name and URL of this website to other websites. In exchange, this website must also contain the name and URL of the exchanged website. Exchange links are generally equal exchanges and are published free of charge.

The exchange link process is that the active exchange Party sends an exchange invitation, and the invitee determines whether to participate in the exchange link, if agreed, both parties agree to link the website name and URL of the other party to the appropriate location of the website.

Note the following points for the Exchange link:

Websites exchange with each other should belong to the same field and the content is relevant. For example, the automobile sales website has a strong correlation with the automobile repair website, but has almost no correlation with the clothing design.
Connecting to the specific location of a webpage can greatly affect the chance of electric shock. The exchange link is placed in the prominent position of the website homepage. The probability of being clicked is high, and the probability of being clicked is very low when it is located in the secondary position such as the inner page.
In websites with low traffic volumes, the exchange of connections is not very significant.
3. Email Injection

In today's society, email (Emil) has become an important contact tool. Design Your Emil into a certain style, and automatically attach the company's website address to each sent email. During normal communication, it is also effective in promoting your website.

4. Professional (industry) portal website registration

Professional or industry portal websites generally contain the latest information and special content and knowledge of this industry, which can attract people who care about this industry to browse. For example, China Automotive Network is relative to the automotive industry, and China Feed Association websites are relative to the feed industry. If you can publish the company's website on the industry portal, you can attract a group of visitors. Generally, industry portal websites charge a certain amount of publishing fees, which is equivalent to online advertising.

5. Online Advertising

Online Advertising: the use of the Internet, a new media for advertising. It is an effective promotion method to guide websites through the link of banners and advertisements with large traffic volumes. The cost of online advertisements varies greatly from website to website.

Ii. Offline promotion

In addition to advertising for the enterprise website, offline promotion can receive unexpected results in the following aspects.

1. Enterprise CI logo with Web Site

The Enterprise VI/CI mark indicates the enterprise's website, and the enterprise website can be seen in any place where the enterprise logo appears, users who care about the enterprise can learn more about the enterprise information through the enterprise website immediately.

2. Website attached to corporate promotional materials

Enterprise print publicity materials, such as enterprise brochures and enterprise news, are indispensable publicity materials. However, after the materials are printed in batches, it is difficult to modify and update the materials, which often does not reflect the latest changes of the enterprise. The website addresses of enterprises are printed on these promotional materials, so that those who are more interested can learn more about the latest enterprise information through the Internet. In this way, Enterprise Promotion and Enterprise website promotion will complement each other.

3. Websites attached to enterprise advertisements

In a competitive market environment, enterprises should promote enterprises, products and services through various forms of advertising. Common advertisements include newspapers, magazines, outdoor signs, broadcast, and TV ads. Due to space or time constraints, none of the above-mentioned advertising forms can fully and in detail describe and convey enterprise and product information. For example, attach the website of the enterprise to these advertisements, so that the advertisement can reach the breadth of publicity, and the website leads to the depth of information, so as to complement each other.