Enterprise websites require traffic or profit

With the rapid development of the network, more and more enterprises begin to pay attention to the network marketing of their websites. However, due to the lack of professional talents and lack of clear understanding of network marketing, many enterprise websites have invested a lot of money in network marketing and promotion, but have not been able to achieve the desired results. In the end, they complain that network marketing is not good. What are the mistakes of these enterprises? Why is this push unavailable? Most of them are because they do not take the first step of online marketing-marketing positioning.

There are nearly 0.1 billion million Internet users in China, and they are still growing rapidly. If the first step of positioning is not done well in network marketing, it will waste a huge amount of money and will not achieve the desired effect.

I have seen many such enterprises in my long-term online marketing work and have no positioning for my own marketing. Instead, I believe that the higher the access traffic to my website, the better. For example, a computer sales company did not ask me to help promote the search engine for movie keywords. He said that when I was promoting a website, while watching a movie, it's okay to look at my computer website. Is it a funny question? Maybe there will be a dead mouse in the promotion, but what is the chance?

Another time, a friend told me that my website was just ready and needed to help me get some access traffic and let the calculator run quickly. I said, What are you eager to do with access traffic? He said, "With access traffic, please hurry up **. I asked, can I have access with it? The number of websites that were once angry but not profitable ended in closing the door. This means that you did not set a proper position for yourself during the website promotion process.

In people's general understanding, network marketing is to bring popularity to their websites and increase traffic. However, they ignore a fundamental problem: the traffic brought by their websites, or profit?

The positioning of online marketing is mainly about the positioning of search engine promotion and email marketing, as well as the media positioning for online advertising.

With the advent of the network marketing era, the search force economy has become another economic hotspot following the Attention Economy and eye-catching economy. It can be said that the most important method of network marketing is search engine marketing, next, let's talk about the marketing positioning of search engine promotion. Search engine promotion is actually the target customer promotion based on keyword search. It is currently the most effective and targeted network marketing method, and its marketing positioning in search engine promotion, the most important thing is to find the keywords that target customers are most likely to use, so that customers can easily find you and make your promotion the most effective. Once there was an enterprise that made lamps, ask us to help with search engine promotion. The keywords set are as follows: The best lamp manufacturers, the best lamp manufacturers, and the best lamp supplier, if such keywords are used for search engine promotion, the results can be imagined.

In terms of keyword selection, pay attention to the following aspects:

Avoid blindly pursuing popular keywords;

Avoid selecting keywords with too many attributions. The more attributions, the smaller the chance of being used;

Conduct market research and find the keywords most easily used by the customer. In this regard, we suggest that the search engine provide relevant data, but this is the secret of the search engine and hopefully it is not big, we still need to make our own efforts. More Baidu search results have some usage rankings, but they are not accurate and can be used as a reference;

After selecting the keyword, the next step is to locate the media search engine. The product is more traditional, the technical content is not very high, and enterprises with a general cultural level of target customers are recommended to use portal website promotion and login, internet users with low cultural levels generally search for websites with portals. If there is sufficient funds, they can use Baidu's bidding ranking. The effect is good, but the investment is relatively large. Companies with relatively high product technical content and a relatively high knowledge level of the customer group adopt Baidu's spot price ranking and Google's keyword advertisement. The target customers are overseas customers, it is best to use Google ads and Yahoo Rankings to achieve relatively good results.

Due to the proliferation of spam, the related national policies have been introduced one after another, and the effectiveness of email marketing has been greatly reduced. Here, we will briefly introduce the positioning of its marketing. The positioning of email marketing is mainly the positioning of target customers. The reason why today's spam flood is largely due to the fact that the email publisher did not do a good job in marketing positioning and sent the results blindly, many enterprises or individuals use purchased mail addresses for email marketing. They only need to send more mails without any pertinence. In addition, they use inferior software to send mails, there is no email return function. Therefore, all emails sent by the customer are deleted as spam. In terms of email marketing, we should start from the following aspects:

() Create a valid email address list: only a valid email list can send your marketing content to the customer. The method for creating an email list is collected by software and analyzed, set up a subscription topic on the website to allow customers to enter the topic.

() Selecting excellent marketing software: Using excellent marketing software can not only improve the mail sending success rate, but also improve the quality of the mail list. For example, using a mail marketing software with a return function, in this way, users who are not their target customers can be promptly rejected to avoid marketing emails from becoming spam;

() Do not send emails indiscriminately: in marketing practices, many customers blindly greedy and send emails during email marketing, regardless of the industry or users, the result is much time-consuming, with little effect, which is also a major cause of spam flooding;

() EDIT excellent mail content: No matter what marketing method is used, excellent content is always an important factor for the customer to accept the information you deliver. Many enterprises send messy emails, even some sending errors directly result in a messy HTML code. What kind of mood do users feel when they receive such emails? Of course, you have clicked the delete button. In addition, carefully designing the mail title is also an important factor for successful email marketing;

The positioning of online advertising is mainly to select a media website and select different advertising media based on different product types, such as popular products. If there is sufficient funds, you can select various portals for advertising, advertising for local products, such as talent websites, can be advertising on local influential websites, for professional products, for example, water meters and electric meters, it is better to choose your own professional website in this industry. Otherwise, there will be a large investment of funds with no benefits.