Enterprise Identity Recognition System (Corporate Identity System)

Specific components of CIS
Mi: Concept recognition bi: behavior recognition VI: visual recognition
What is Cis?
CIS stands for the corporate image recognition system. In 1960s, Americans first proposed the concept of enterprise cidesign. IBM is said to be the pioneer in this field.
The main meaning of CIS is: to unify the design of corporate culture and business philosophy, and use the overall expression system (especially the visual expression system) to convey it to the internal and public of the enterprise, make it generate a consistent sense of identity for the enterprise, to form a good corporate impression, and ultimately promote the sales of enterprise products and services.

Significance of CIS
Internally, enterprises can establish standardized design and unified management of their office systems, production systems, management systems, as well as marketing, packaging, advertising, and other promotional images through cidesigns, this will mobilize the enthusiasm and sense of belonging and sense of identity of each employee of the enterprise, so that all functional departments can perform their respective duties and cooperate effectively.
Externally, an integrated symbolic form is used to form a unique image of an enterprise, so that the public can identify and recognize the enterprise image and promote the promotion of enterprise products or services.

Specific components of CIS
Yamada Yingli, a famous Japanese CI expert, believes that CI includes the following two concepts:
1. CI is an activity that is clearly recognized by the company's philosophy and culture;
Second, CI uses signs and standard words as a tool to communicate with corporate philosophy and culture.

In other words, the CI system is composed of MI (idea recognition mind identity), Bi (behavior Recognition Behavior identity), and VI (visual recognition visual identity. Among the three major components of CIS, the core is Mi, which is the highest decision-making layer of the entire CIS. It lays the theoretical foundation and behavioral principles for the entire system and is expressed through bi and VI. All behavior activities and visual design are centered around the MI center. Successful Bi and VI accurately express the unique spirit of the enterprise.

Mi: Concept Recognition
Enterprise philosophy, which affects enterprises' decision-making, activities, systems, management, and so on, as well as corporate public image and advertising.
The so-called mi refers to establishing an enterprise's own business philosophy. Enterprises plan and define the current and future business objectives, business ideas, business methods, and marketing status for a certain period of time.
The main contents of MI include:
Enterprise Spirit, corporate values, corporate culture, corporate creed, business philosophy, business principles, market positioning, industrial composition, organizational structure, management principles, social responsibility and development planning.

BI: behavior Recognition
Bi, which is placed in the middle layer, directly reflects the personality and particularity of the enterprise philosophy. It is the principle for enterprises to practice their business philosophy and create corporate culture, A dynamic identification system formed by unified planning of enterprise operation modes. Including internal organization management and education, external public relations, promotions, and social cultural support. Through a series of practical activities, we will expand the spirit of the company's philosophy to every corner of the company, bringing together the great spiritual strength of employees.
Bi includes the following content
Internal: organization system, management norms, behavior norms, cadre education, employee education, work environment, production equipment, and welfare system;
External: market research, public relations, marketing activities, circulation countermeasures, product R & D, public welfare, cultural activities, etc.

VI: visual recognition
VI: a complete and systematic visual expression system centered on logos, standard words, and standard colors. This article transforms the abstract concepts such as the above corporate philosophy, corporate culture, service content, and corporate norms into specific symbols to create a unique corporate image. In cidesign, visual recognition design is the most influential and highly accepted by the public.
VI system:
A. Basic Element System: such as enterprise name, enterprise logo, enterprise shape, standard words, standard colors, symbolic patterns, and slogans.
B. Application System: product styling, office supplies, enterprise environment, transportation tools, clothing and accessories, advertising media, signboards, packaging systems, official gifts, display and printing publications, etc.

The main content of a VI Design:
I. Basic Element System
A. Flag
B. Standard words
C. Standard colors
D. Combination of logo and standard words.

II. Application System
A. office supplies: envelopes, letterheads, notebooks, business cards, badges, work permits, invitations, folders, introducers, tickets, memos, data kits, and document forms.
B. External building environment of the enterprise: architectural modeling, company banners, enterprise facades, enterprise signs, public signs, road signs, advertising towers, neon lights, and garden beautification.
C. Internal building environment of an enterprise: identification cards of various departments within the enterprise, common identification cards, floor identification cards, enterprise image cards, banners, billboards, pop advertisements, and shelf signs.
D. Transportation means: cars, vans, buses, trucks, tool vehicles, tank trucks, ships, airplanes, etc.
E. Clothing and apparel: Manager uniform, management uniform, employee uniform, etiquette uniform, cultural shirt, tie, work hat, buttons, shoulder badges, badges, etc.
F. Advertising media: TV ads, magazine ads, newspaper ads, online ads, street signs ads, and posters.
G. Product Packaging: paper box packaging, Paper Bag packaging, wooden box packaging, glass container packaging, Plastic Bag packaging, metal packaging, ceramic packaging, wrapping paper.
H. official gifts: T-shirts, ties, tie clips, lighters, key cards, umbrellas, commemorative stamps, gift bags, etc.
I. display: display windows, display shelves, and display items.
J. Print: Enterprise Profile, product description, product description, and renewal.

Logo is a sign

What is logo)

Logos, logos, and logos are the products of the modern economy. They are different from the imprints of ancient times. Modern logos bear the intangible assets of enterprises and are the media for the comprehensive information transmission of enterprises. As the most important part of the enterprise's CIS Strategy, the logo is the most widely used and frequently used in the process of enterprise image transmission, and is also the most critical element. The powerful overall strength, sound management mechanism, and high-quality products and services of an enterprise are all included in the logo. through constant stimulation and repeated characterization, the enterprise remains in the hearts of its audience.

Logo Design uses special graphics to fix specific things, events, scenes, and abstract spirits, ideas, and directions so that people can naturally think of the logo while seeing it, in this way, enterprises are recognized. The logo is closely related to the business operation of an enterprise. It is an essential element for daily business activities, advertising and publicity, cultural construction, and external communication. As the enterprise grows, its value is also growing, and some people once asserted: "Even if all the assets of Coca-Cola burn out, Coca-Cola can be renewed with its trademark ". Therefore, enterprises with long-term vision attach great importance to Logo Design and understand the role of the logo. At the early stage of enterprise establishment, good logo design is undoubtedly an important carrier for the accumulation of Intangible Assets in the future, if the customer view does not reflect the spirit and characteristics of the enterprise, and the shape is scientific and elegant, changes and adjustments will cause unnecessary waste and loss to the Enterprise. After the bank of China made a logo change, only the nationwide outdoor media was demolished, resulting in 20 million of the loss.