Companies are making a lot of business data every day, which reflects the company's production and sales status. Marketing analysis is based on the extensive collection of information materials, using a variety of qualitative and quantitative methods to help management decision-making analysis, better for the development of marketing work services.
In general, the Marketing Management Analysis system contains the following basic requirements:
① Flexible report design, adapt to each region, the situation of the reporting needs, to meet the needs of enterprises to quickly respond to enterprise conditions;
② Visual data presentation method to help enterprise leadership to quickly interpret the contents of the report;
③ A diversified data analysis dimension to help companies discover the implications of data.
Background of building enterprise marketing management and analysis platform
The information construction of a company mainly with the help of SAP system, the defect is the report is not flexible, with the expansion of the company's enterprise scale, the data volume and the demand for the presentation of the report also increased, SAP's own data processing and report display function can not meet the company's existing business needs, Therefore, it is necessary to build a reporting system to compensate for the weaknesses of data processing and presentation, that is, to meet the needs of the database, to generate reports for leadership inspection and review, and to analyze the operational situation.
Module planning for the marketing and management analytics platform
1. Sales Index of stock company
2. Multi-dimension analysis of yield
3. Comprehensive analysis of the monthly production of linear body
4. Comprehensive analysis of Futures arrival
5, the proportion analysis of futures orders
6. Statistic analysis of Futures order quantity
Tools
SAP system
Report development tool: FineReport
Results show: Marketing management and analysis platform built with Finereport in SAP system
1. Sales index of the stock company: real-time analysis and presentation of data graph combination
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2. Multi-level form analysis of material rate
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3, line body monthly output comprehensive analysis table
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4. Summary of Futures Arrival analysis
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5, the Futures Order proportion analysis
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6. Futures Order Quantity Analysis table
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Enterprise Marketing Management and analysis platform construction of data platform