Enterprise site user experience homepage design details

Hello everyone, I am Liang lei, so it's not a long time to talk about it. On the subject, how can I start from the design details of the homepage of the enterprise site to improve the user experience? I want to explain this question to more than just the author. If you talk about the importance of user experience, I also talk about user experience. But how many enterprise sites have paid attention to the user experience? The rough page design allows the user to look at the cross on the screen, looking at what is uncomfortable, how long can the user stay? This example does not need to be listed by the author. The user experience contains too much content, and it is difficult to analyze the cause without combining the instance. Let's take a look at the official website of this black cat:

　　

 

Figure 1: Website logo and navigation information

The navigation on the enterprise site is mostly the same as the page design, or even surprisingly similar. The homepage navigation is basically: News Center, Product Center, about us, contact us, etc, what is the true purpose of an enterprise website? With the development of network marketing and e-commerce, enterprise bosses gradually accept and recognize network marketing. Enterprise sites are the most important network marketing platforms for enterprises, in fact, I personally feel that most enterprise sites are not able to design their own pages. To put it bluntly, I am simply saying: "I didn't do my site well ". The navigation part can best reflect the functions of a website. From the homepage navigation of this official website, there are no sections for interacting with users, and there are articles for using products that you have never thought about, it also lacks a simple product search function.

For example, analyze the homepage layout of this official website:

　　

 

Figure 2: enterprise introduction and news on important parts of the Home Page

What do you most care about as a common user who wants to know about the mosquito coils of black cats and gods through a website? What is your most desired service? You may encounter some problems during use, such as the harmless effect of the black hat mosquito repellent incense on children. You may not have the most official and authoritative answers to these questions, therefore, what users need most is "help information" and other functions. This is a type of requirement. That is to say, the page design of the enterprise site, especially the homepage design, must take into account the user's needs, it is very simple. Enterprise websites provide what users need. As for whether users will pay attention to enterprise news, I think few will read the content. Therefore, the news center section on the homepage should be replaced with "online answers" or "help information ".

The enterprise site has these very similar homepage designs because it does not recognize the real needs of users, or is it used to putting "yourself" first, so that users can passively accept Enterprise Information and product information, it's a bit like an "implanted advertisement ". For users, there is no attractiveness, and it cannot help users solve any problems. The user is God. Now, the enterprise website has become a brand image on the Internet. To create this brand image, you cannot rely on SEO, if the enterprise site does not have traffic, it will be OK. You have only one purpose: to sell products.

In addition, the home page of this official website does not display its related products. I have seen many enterprise sites like to display their enterprise profiles in the most conspicuous position on the home page, if you are a user who doesn't know much about the Mosquito Repellent Incense of the Black Cat, you want to compare the Mosquito Repellent Incense of several brands, which is more environmentally friendly. Then you will naturally pay more attention to the product itself, rather than the company's introduction. The mosquito repellent incense, black hat God, has become a brand and advertisements are everywhere. The homepage of a website is the most important page of the entire site. Therefore, we should focus on designing and placing products and services in the most conspicuous places so that users can see your products and related services at the first glance, we should be clear that users are very lazy, and the design of the home page should be able to grasp the hearts of users and attract users to click on other pages.

Original article by timken bearing (http://www.timken.org.cn /)