Enterprise Station SEO optimization to improve the efficiency of the three Golden Law

SEO optimization is often the goal is to enhance the site weight, improve keyword ranking, increase the number of included, to obtain more target traffic, for the enterprise station, do SEO optimization of the fundamental purpose of only one, is to increase the enterprise through the network to obtain orders or business volume, increase efficiency! The common goal of SEO optimization mentioned above is only the means to achieve this fundamental goal, they ultimately to enhance the efficiency of enterprises and services, so the optimization of the enterprise station is more realistic, and its measurement standards and the general site is different, to achieve this fundamental purpose, We have to understand and adhere to the Enterprise Station SEO optimization to improve the benefits of the three golden Law.

First, the flow is not the better, the pursuit of quality far outweigh the quantity.

With the general site to pursue as many different traffic, the enterprise station for the flow of quality requirements obviously higher than the pursuit of quantity, a traffic only 500IP enterprise station, as long as its high quality, with stronger pertinence, then the proceeds may be far more than an IP over million ordinary station, which is determined by the role of the Enterprise station. Therefore, in the Enterprise Station SEO optimization, we should pay attention to the target flow quality assurance.

To do this, first of all to determine the appropriate keywords, through the understanding of potential customers, grasp their search habits commonly used in search terms, to determine more targeted optimization phrases, to achieve targeted, focus on all the resources focused on these keywords, followed by the importance of the relevant industry forum, Using a more ingenious method for marketing and promotion of soft text, the collection of these forums to attract many of the target customers to the corporate site, and finally pay attention to the collection of Target customers mail, through the regular, high-quality mail marketing, in order to avoid user aversion under the premise of product promotion, improve the conversion rate of orders.

Second, improve the success rate can not rely only on SEO, more kung fu outside the SEO.

To improve the network marketing efficiency of enterprises, we should let customers improve the success rate of the next single. SEO optimization of the role is to target customers through the search engine to the enterprise site, this is the first step to achieve the ultimate goal, when the customer is taken to the enterprise site, they will also observe and understand the enterprise, this observation is through the enterprise website for a full range of understanding, If we want to push the target customers to decide to purchase the enterprise products, how to make them make the purchase decision is a key step of success, so the key to improve the success rate is to look at the design and optimization of the enterprise station.

On the one hand, to the design of the corporate website to spend the mind, the use of clear, concise, generous, appropriate style design to obtain the goodwill of customers, in the enterprise introduction and product introduction to do enough to attract target customers to read and understand the details, through high-quality description to enhance customer interest in enterprises and products, to make the decision of the order; On the other hand, to optimize the structure of the site, so that customers can easily and quickly find and browse the relevant information, such as through a product to find other similar products, to improve the user's next single success rate has a certain role in helping.

Third, to the competitor as a mirror, monitoring SEO optimization effect and continuous improvement.

In the process of SEO optimization, enterprises are faced with competitors are often in the same site optimization, and because the product positioning is similar, resulting in optimized content, such as keyword selection and so often tend to be consistent, which makes the competition in the real world still exist in the network, so we should attach great importance to the competition with rivals, In the process of SEO monitoring their own and opponents of the optimization methods and effects, to opponents for the better, and continuously improve the effect of optimization.

Take the competitor as a mirror, not only to monitor the competitor's optimization methods, to understand the optimization they have adopted, promotion methods, website design and structural optimization and so on, but also to monitor the competitors in the search engine to do the optimization and received the optimization effect, in the specific keyword ranking to keep the attention at all times, Strive to overwhelm competitors, put the same or similar keywords ranked before the opponent, at the same time attention to detail, in the description of the site and keyword optimization description, using more attractive description, to maximize the target customers, more targeted customers to their own website, to maintain the competitive advantage of competitors. Only in the optimization of the website to surpass the competitor, can make the network marketing becomes surpass the adversary another way, finally from the overall promotion enterprise's sale situation, the overall promotion benefit, realizes the Enterprise Station SEO optimization the fundamental goal.

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