Enterprise Station SEO: Content construction does not seek gorgeous only practical

The optimization routines between people are different, and the optimization methods between stations and stations are also different. SEO can be said to be not a kind of absolute routines, the absolute method, no matter is the website structure, the optimization detail, the content update, the outside chain release, each person does the method may not be same, obtains the effect also to have the difference, therefore others share some experience and the result, you can only serve as the reference one object, Complete imitation may not be very effective.

To update the content of the website for example, the information station mainly to flow mainly, we have to do is to make the site to have more traffic, so in the content of the update mainly to those hot topics for the site's topic, often pay attention to Baidu's list is every information site webmaster necessary one thing, and the Enterprise station update is different, Originally updated content of the topic is very small, the user needs are also different.

Building Web content is an important step for a business station, after all, the Enterprise station update content is not much, also do not need us to update it often, but we have to update those who have practical meaning to the user content, updated every article is helpful to users, can produce conversion rate of articles, Instead of those so-called industry information, corporate news, and so on, can only as a site of the population, and can not really produce a role. Take the air conditioner Maintenance Enterprise website For example, to see how we are to update the content:

　　

The following is a few steps to update the content of the enterprise station, in general, it is only practical and not gorgeous.

First, the key word excavation

The key word mining has several steps, but must combine the tool to do, will greatly reduce the manpower, moreover the efficiency is much better, through the tool excavation, then carries on the further artificial screening, then carries on the preservation, saves the key words is uses for the update article. Mining keywords There are a few good tools for webmasters to refer to.

1, Baidu bid promotion assistant

Baidu Auction Promotion Assistant is the use of public auction site, but allows us to rely on this free platform to dig keywords, many of these keywords are valuable, we can make good use of it, in which the same can be analyzed in the day of the keyword search volume and the degree of competition, Based on this data we can combine our own website to filter keywords, as shown in the figure:

　　

2, Baidu dropdown box and related search

Baidu Drop-down Box is based on the search volume of keywords to arrange, and related search is a key word expansion, these keywords we can choose to use for our site, in the relevant search we randomly click a pass can be very wide.

Second, the combination of key words to create content

The key words that are dug up must be used rationally, a targeted combination of keywords to update the article, will make every article has the demand, there are search volume, once our site weight is good, long tail keyword will have a good ranking, web site traffic will also increase our product orders.

The combination of keyword updates also need to be prepared in advance, it is best to make a schedule, the early days may be based on the weight of our site to develop the need to update the keyword, the latter with the weight of the upgrade to update those words with a large amount of search; After this stage, we can only wait for next year's arrival.

Third, Baidu knows the question and answer platform

The question and answer platform is very pertinent to people, because the problems and answers are almost all created by the user, so the content is also most users need to solve the problem, we can pick out some of the topics related to their own site, make changes as their own site update title, so that our content expansion is very targeted, Although there are a lot of ads, but we can pick out some of the more quality problems, and then according to their own words to create content.

Solve the problem of enterprise station content, to solve the site optimization of the event, the rest of us may have to do is to insist every day to send out the chain, the content of the update is not a lot, according to their own schedule, every day targeted to update, you will find this update is very easy, And the effect is far better than the blind optimization to come. Article by the net name Guinness 2012 the latest version of the Net http://www.yy521.com/qq/list/13_1.html original, reproduced please add the link in the article, write an original is not easy, I hope to understand, thank you.