Enterprise Station to obtain conversion rate needs to start from the overall optimization details

Now more and more enterprises have taken a bid or SEO way to improve their website traffic, eager to get the real conversion rate, but the fact is often not so. Whether it is to do the bidding or through the SEO to some key words to achieve the home page, the flow is very few, the conversion rate is poor. Therefore, only for a few key words to do optimization has not met the flow of business station needs, only through the optimization of the whole station to obtain conversion rate.

The whole station optimization involves a lot of details, the author is not here to explore, but to put forward two more attention to the whole station optimization details: Landing page and Flow dispersion. This is the author of a business station, through the optimization of these details, has now reached the ideal ranking, and obtained a lot of conversion rate:

　　

OK, no more nonsense to say, now start to enter our theme bar!

First: Do not overlook Enterprise landing page, optimize landing page should also become the main work

According to the author understand, many enterprises do not attach importance to landing page, they think landing page is dispensable, increase but will let users feel bored. But I do not think so, landing page if set well, optimized, to enhance the user experience and access to the flow conversion rate is very meaningful. The enterprise station itself can optimize the page is not much, in addition to the product page is the news page, so increase landing page is very useful. So how to optimize the landing page? The author thinks to do the following two points:

(1) The page should have individuality, the style should be bright, trendy. Now mostly said the user to the exclusively template of the Enterprise station has produced aesthetic fatigue, adding a beautiful landing page to the user is a very enjoyable thing. Landing page does not need to be too big, but must have personality, but also to be able to reflect your corporate culture and the main products, the following figure:

This personality can reflect the product landing page is the most perfect, enterprise station should learn from it.

(2) landing page highlighting the shopping guide of the words. Landing page's role is not only to improve the user experience, but also to improve the efficiency of the Enterprise Station conversion tool. Therefore, the picture of the shopping guide text is very important music. The user stays on the landing page for a long time, we should be similar to "click to buy", "in this Order", "Advisory Questions and answers" and other shopping-related words into the landing page of the most prominent place, so that users can find the first time they need, this can really effectively improve the conversion rate.

Second: Do a good job of flow dispersion, to create multiple traffic entry

Now because of the competition of the enterprise station is fierce, sometimes even do the main keyword and long tail keyword ranking also not necessarily can obtain effective flow and conversion rate, also need to do a good job of decentralized traffic. The so-called flow of dispersion, in fact, is to create a number of traffic entry, such as we do SEO is a traffic entrance, the entrance is the search engine, but now only rely on SEO this flow portal has been difficult to obtain effective conversion rate, but also need to create more traffic entrance. For example, we can know through Baidu, Baidu experience, such as access to traffic, but also through the opening of Enterprise Micro-blog or micro-letter, through these platforms to expand our flow entrance, so that more traffic from these portals into our website, so that the site can get effective conversion rate.

No matter how the enterprise station to do optimization, its ultimate goal or conversion rate. From now or, the enterprise station should reflect itself, can not rely on a few keyword rankings to get traffic, but should do some of the whole station optimization details, by perfecting these details to improve conversion rate is kingly. This article specially for Xuanwu Hospital appointment registration Http://www.guahao365.net Feeds, hoped that the reprint friend adds a link, thanks everybody support!