Enterprise Web 2.0, Part 2: Web 1st -- grasp the pulse of business innovation

Introduction

Web 2.0 represents a new trend in the field of business innovation, making full use of the increasingly mature Internet as a new communication and commercial media. Although Web 2.0 is not a new trend, it already exists in at least 2003 (seeReferencesSome "How to Succeed in 2007"), but its introduction in the enterprise is in a relatively preliminary stage, and people are still in a heated debate about its overall importance.

This seriesIt consists of four parts, which are calledEnterprise 2.0 (Enterprise 2.0)Concepts-relevance and application of Web 2.0 concepts and technologies to the commercial and public sectors (for more background knowledge about Enterprise 2.0, seeReferencesIn The section "The state of Enterprise 2.0" and "The 10 top challenges facing enterprise mashups "):

• Part 1Discuss the business and technology driving factors behind Web 2.0, the challenges and opportunities brought by Web 2.0 to enterprises, and the relationship between Web 2.0 and SOA.
• Part 1This section describes the main solutions that enterprises can use to use Web 2.0 technology.
• Part 1It provides a series of industry and business scenarios that can deploy these solutions, and describes the value that can be achieved through this.
• Part 1Strong technical skills, focusing on disclosing core Information and transaction systems (such as IBM® CICS®, IBM Information Management System (IMS)™, and IBM DB2®) in Web 2.0 solutions) content and function options.

Tim o''reilly's two general interpretations of Web 2.0 have been widely recognized. For a more detailed explanation, analyze Web 2.0 as a set of modes through which you can use the technologies currently in use to create and support business models that use Internet technology (seeReferencesIn "What is Web 2.0 ?"). The second interpretation provides a useful view of the true nature of Web 2.0. Simply put, as the. com bubble breaks down, we can see that people are once again interested in new ways of creating communication and carrying out business using the increasingly sophisticated Internet technology.

Turning point

The increasing focus on Web 2.0 is closely related to economic prosperity and technological trends. These trends are combined to make the social and technical characteristics of modern Internet technology a fertile ground for business innovation. The following trends are involved:

• The entire organization (rather than the leadership) is increasingly concerned with innovative methods to improve performance.Because it is increasingly difficult to improve organizational performance through cost control or acquisition and merger (seeReferencesPart of ibm ceo Innovation Survey ).
• The number of people using and participating in collaborative, widely-applied and functional communication technologies worldwide continues to grow.

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