Enterprise website Promotion How to do "content is king"

A mention of website promotion, in addition to Baidu bidding, we will certainly think of "content for the king, the chain for the Emperor", which has become the site of the fact that the promotion of the indisputable. "Content for the King" content generally refers to the site of the copy, the site's copywriting, not only need to have a deep understanding of the product or service, but also need to study the hearts of consumers, to the text as a tool to persuade potential customers to order, good copywriting will let customers unknowingly follow the author's ideas, so as to achieve the purpose of copywriting.
First, the article title is the soul of the article
A good copy, the title is the most important factor, for the site construction maintenance, the browser will only give us 3-5 seconds of the display opportunity, if the title can not be interested in the browser, there will be no click on the desire, even if the content of the value is no longer in vain. What kind of headline will make the visitors interested? First of all to explain the benefits to users, followed by the news, and finally to arouse the reader's curiosity. As I previously helped promote their 3A network in the 50 percent promotion of Hong Kong server, the beginning of their edited text title is: "3A network Hong Kong server promotion" I directly to no drop, a humble title, even if you have a strong text skills and no one click! Later I modified to "3A network server 50 percent big promotion, buy one get one" instant the same day this post will bring more traffic!
Second, the article Logic clear and reasonable
Visitors to read an article on the internet is not the same as reading, although all the text, but in the internet is basically not in the word reading, but in the browsing, unless the article on the browser does produce a lot of value, so the format of the article must be clear and concise, not recommended lengthy. The main methods are: the paragraph should not be too long, try to use the small title, with a list of ways to grasp the main points, the appropriate combination of picture description.
Iii. tell the reader what to get after reading this article
Why say "content is king", precisely because the good article can bring the great value to the reader, is so-called listens June words, wins reads ten years book. Website copy writing to stand in the user's perspective to think, it must be clear that users read the article can get what benefits, only to provide users with benefits, users can be interested to browse. Therefore, when writing a copy, it must be emphasized that the product or service can provide users with what benefits, the advantages of the product can bring the user what benefits listed.
Four, the thesis should have a full case
It is more appealing than a long-winded theory to illustrate some of the clients ' cases that are familiar to them. In the copy content as far as possible with specific data to explain the efficacy of the product and benefits, is so-called word ..., so we should use professional data to extract the value of the product or service advantages.

Enterprise website Promotion How to do "content is king"