Enterprises should beware. Hot domain names such as CC are being registered

Recently, the Heilongjiang Yuquan Wine Industry limited liability company through the hard network domain name rights, take back the company's brand of Chinese Yuquan wine. CC, China Yuquan wine. COM and China Yuquan, Inc. and other three Chinese domain names. Experts say this reflects the awareness of China's corporate brand protection is awakening, on the other hand also explains the unique identity of Chinese domain name and importance, especially. CC, such as new top-level domain name, is becoming a hotspot of domain registration, enterprises should be timely protection.

It is understood that this is not the first domestic domain name infringement cases. LG, Yahoo, Pfizer and other international enterprises have been registered for the relevant domain name and took legal action, the domestic yellow Crane tower, Huang Huang, such as well-known brands of domain names are also frequently registered. To this, the domestic authoritative domain name Registrar era Interconnection (www.now.cn), according to the international law, domain name registration to follow the principle of first note, once the Enterprise domain name is first registered, enterprises only through arbitration, litigation or high-priced redemption way to retrieve the domain name. Industry insiders said that the timely registration of enterprises with their own brand-related domain name is the most effective protection methods. CC domain name at the same time as commercial companies (commercial company) and the Chinese company's shorthand, to simple, easy to remember, eye-catching, and very practical features, by all kinds of enterprises, the pro-Lai, become a new hotspot of enterprise registration domain name.

According to the survey found that online marketing has become a very keen to promote the company's way. A textile company in Wuhan was once registered to include "Asian yarns." CC "Five categories of Chinese domain names, the first occupation of the commanding heights in the industry. In addition, engaged in the screws, nuts and other fasteners Wenzhou company, through the registration of domain name and product network promotion, successfully invigorated the entire company, many customers through the network to the corporate web site, the initiative to find the door. Later, the company will be produced in all categories of product names are registered, the cumulative number of more than 500, woven a huge and comprehensive marketing network. "Our business is now 50 times times higher than it was 4 years ago," said the company's leaders. ”

Small and medium-sized enterprises to use Web sites for online marketing has been very popular. However, the number of registered so many, domain name brand protection awareness and application awareness of such strong SMEs, in the industry has aroused widespread concern and discussion. The time interconnection person thinks, domain name is an important address resource on the Internet, has the uniqueness and the scarcity characteristic. On the one hand, the "one-to-one" feature makes a common web site can only correspond to a website or a Web page, only by registered people alone, once the domain name is registered, enterprises can not be obtained. On the other hand, because of the scarcity of domain name, who first seize the outstanding resources, it means that occupy the network opportunities. It is reported that in order to encourage and promote the domestic small and medium-sized enterprises to build stations and protect the brand, the era of interconnected recently. CC Domain name implementation of comprehensive concessions.

Authorities said that the domestic small and medium-sized Enterprises Network Marketing Awareness is gradually awakening, the enterprise information process is accelerating, the first to occupy the hot domain name resources, the establishment of Web sites to launch marketing, is conducive to preempt the network opportunities.