Entity Search vs Open Search: Which is the future?

In many cases, the "3B war" has come to a dead start, or has entered a stage of secretly rivalry. In this period, Google China was playing a dirty, embarrassed, and Sogou get profit, now has a good momentum of development. The latest search market in addition to these several protagonists in the opera, another different search engine has become more and more popular attention, that is the search. Search because of the implementation of a subversive open search and let people have onlookers, many users are very much look forward to such a model can be promoted as soon as possible. The following news headlines:

　　

　　

　　

　　

This posture can be very imposing, it seems to be in the search market caused by a great sensation, giving the feeling that Baidu Google such a veteran search engine should be sidelined. So, what exactly is an open search? Why is there such a great magic?

This is a simple introduction: Open Search is completely open to users of the search, that is, ordinary users can participate in the development of search results. brings together the wisdom of the masses, search results will be richer, and increasingly able to meet the increasingly personalized search requests.

After groping for a while, compared with the traditional search engine, combined with the current trend of search, found that open search and today's another search trend "entity search" has a very subtle relationship.

First, there are some contradictions between open search and entity search, which is mainly the problem of search role change. Today's search engine is not only a tool for search and integration, it is an omnipotent "Aristotle", is an encyclopedia-style tool. What people do not understand directly in the search box should be able to get a satisfactory answer. The answer can be a simple information (such as a telephone address) or a system concept (such as an encyclopedia). When the average developer does not reach the depth and breadth of the content, the search engine will take this responsibility and build its own strong knowledge base to meet the user's search needs. Google's "knowledge map", Sogou's "know the Cube" and Baidu's powerful content system are the embodiment of this trend. However, open search puts search results in the hands of ordinary users, and search engines play a role of information collectors and organizers, which is somewhat inconsistent with the trend of "entity search".

Secondly, open search and entity search are complementary places. With the increasing number of users using search engines, search requests are also more and more extensive, in this diverse search request, the entity search Knowledge map is far from satisfying this demand, and through the participation of ordinary users, content construction speed and richness will naturally have more advantages, can real-time, accurate to meet a variety of search requests.

So what is the future of the search trend? For ordinary users, both the need to provide a depth of the content of the "entity search engine", there is a need for a personalized, broad coverage of the open search platform. We certainly hope that the two can be integrated, but the two have functional contradictions, in the development process will certainly have a focus. Open Search and entity search, in the end who is the future?

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