The essential difference between website optimization and search engine ranking Seo is that website optimization guides the professional design of the basic elements of a website using the network marketing-oriented website construction idea. It is a systematic and global task, in this way, the website can better transmit network marketing information to users. The search engine ranking is based on a local point of view, and the limited keywords are ranked first in the search engine search results, the starting point is to adapt to search engines rather than passing valuable information to users.
Nowadays, many enterprises recognize the value of website optimization, especially search engine optimization, for network marketing. This is a manifestation of enterprises' emphasis on network marketing, however, I found that many enterprises have some misunderstandings about search engine optimization and regard Search Engine Optimization and search engine keyword ranking as one thing. Therefore, I think it is necessary to talk about the essential differences between professional website optimization and search engine ranking Seo services.
In the topic article "the true meaning of website optimization" in the new competitive online marketing ideology library, we have already introduced the basic idea of website optimization: through the rational design of the website functions, structure, layout, content and other key elements, the functions and forms of the website can achieve the optimal effect and fully demonstrate the network marketing function of the website. Website optimization includes three levels: optimization of user information acquisition, network environment (search engine, etc.), and optimization of website operation and maintenance.
As described in "What should I pay attention to in search engine optimization", "the focus of search engine optimization is not just to consider the ranking rules of search engines, more importantly, it is convenient for users to obtain information and services. The highest goal of search engine optimization is to serve users rather than search engines. So what should I pay attention to in search engine optimization? In fact, it is very simple. It is the basic element of the Website: the website structure, website content, Website Functions and website services, especially the optimization of website structure and website content ." In addition, "the highest level of search engine optimization is to forget the search engine optimization ".
It can be seen that the real search engine optimization focuses on the professional design of the basic elements of website construction, making it suitable for users to obtain information, at the same time, it is also suitable for search engines to retrieve information-the starting point and final goal of website optimization are the same for users and search engines, all of which are to provide users with convenient access to website information, so fundamentally speaking, website optimization is both a User Optimization and a search engine optimization. This shows that the essential difference between website optimization and search engine ranking Seo is that website optimization uses the network marketing-oriented website construction idea to guide the professional design of the basic elements of a website, is a systematic and global task, so that the website can better realize the purpose of transmitting network marketing information to users. The search engine ranking is only based on a local point of view, the top ranking of limited keywords in search engine search results is based on adapting to search engines rather than transmitting valuable information to users. In terms of the method used, services targeting search engine rankings usually focus on some external elements, such as creating invisible keywords for users and adding external links, instead of rationally designing the internal elements of the website.
Through a large amount of practical experience, it is confirmed that only through the optimization design of the basic elements of the website can the overall effect of search engine optimization be maximized, not only to obtain a good ranking of individual keyword search results, however, a large number of related keywords on the web page can achieve a good ranking effect, because the user search behavior is very scattered, and most users use multiple keywords for retrieval, website promotion results cannot be achieved only by ranking a few keywords. After the optimization design of the basic elements of the website, we can lay the foundation for the optimization of the search engine of the website. In the later website operation and promotion process, no matter which keyword we want to focus on, can be easily implemented without any cheating or nonstandard means.
My new competitive network marketing management consultant (www.jingzhengli.cn) often receives some company inquiries about whether to provide the "effect" paid search engine optimization service based on keyword rankings. What the consultant can answer is, the SEO of this search engine ranking won't be done no matter how much it pays, because the new competitiveness provides professional website optimization solutions, the reason why I do not accept the keyword-based "pay by the effects of search engine optimization" service model is that "granting fish" is not as good as "granting fish to Fish ", the idea of optimizing a new competitive website is based on the user's acquisition of information, rather than the search engine ranking. It does not use any unreasonable means to obtain the search engine ranking effect. This is the responsibility of the new competitive brand, it is more responsible to users.
The new competitive network marketing management consultant provides the most professional website optimization analysis and website optimization solutions, but does not provide any form of search engine optimization ranking service. The website optimization solution is based on a higher network marketing strategy level. After the implementation of website optimization, the overall effect is much higher than that of some keywords in the search engine ranking first, while the overall cost is lower. The search engine ranking service cannot be compared with professional comprehensive website optimization solutions.