Everything in advance: accurate positioning site keywords

In fact, the first job to do the site is not the choice of procedures, is not a template choice, but the site's keywords to carry out research. This step is actually for the overall theme of the site set the tone, you can make your site in the maintenance process to achieve targeted. The so-called all things are in advance, do not advance the waste, do a good job of keyword research, you can make the growth of the Web site, on the contrary, if only the brain fever into a field to do the site, the result is likely to be the site keyword no one search, no traffic, or competition is too intense, efforts for a long time did not

In fact, previously in the blog has been mentioned how to handle the topic of site keywords, today continue to delve into some. Talk about the site's keyword selection, is a relatively large and pan topic, far more than the layout of the keyword page is much deeper, in general to do more search, and competitors are relatively few. It's just obvious that the principle is too idealistic, and in fact the industry is often more competitive in the flow. This requires us to be able to make a more accurate positioning of their website, such as "weight loss," the term, its flow is very large, but also accompanied by a considerable conversion rate of products, just any new webmaster in the absence of great resources is obviously impossible to do up the word. This situation is a bit ambitious, the target keyword profit is high but the rankings do not go up, and finally there is no profit. and "The best Hundred years old exclusive secret recipe weight loss method", so long a word competition is very small, ranking is very easy to do things, but no one to search, ultimately will not bring profits to the stationmaster.

A certain industry, we can "brain fever", if you have a certain understanding of the industry. But the specific keywords of the website, must consider carefully. First, the industry's top keywords difficult is very large, most webmaster can not consider. So what should we do? In fact, it is a good way to subdivide the top keywords in the industry. There are many methods of subdivision, such as region, brand and so on. To SEO the word for example, the industry's top keywords is seo, but personal webmaster, who has the confidence in the word above the Zac, Lee for the sinks there is also a good? It's obviously too difficult. But add a regional word, such as from SEO to Shenyang seo, the difficulty is greatly reduced, at the same time, after the breakdown of the key words also have a decent market, why not?

Most webmasters should do is to avoid the most competitive words, do not fierce competition but still good to follow the word. So how to judge the degree of competition in a word? method or more, you can search this word in Baidu, to see how many search results, if it is millions of or even tens of millions, then the difficulty of this word is very large, tens of thousands of of the results show that the competition is not fierce. Look at the top pages of the page, if the general is the home page on the more intense competition, and if a lot of results are internal pages, it shows that the competition is general. Show the number of Baidu to promote more than even to 10, the competition is very fierce, but do not show the promotion of the competition is not necessarily weak, because some of the entertainment nature of the word is not Baidu promotion, but the competition is still fierce. At the same time should look at competitors outside the chain situation, of course, with Yahoo to see the chain, if their outside the chain is generally more powerful, then the competition is fierce.

Only choose the right keyword, to make a reasonable positioning of their own site, in order to be in the future of the Web site operations more handy: no longer because the keyword is too difficult to do, the rankings do not go to the fire; also do not have to because the rankings quickly do, but because the keyword itself is not worth the white busy.

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