Website construction and search engine optimization, insight into the essence of the "content of the King, link for the Emperor" is the eternal truth. Since the emphasis on "link for the Emperor", then whether the site links or outbound links, in the Web site construction and optimization process, its importance is self-evident. High-quality high-quality links to the outside of the site, can facilitate search spiders crawl sites, effectively enhance the weight of the site. And the intricate links in the site, you can search spiders to crawl the crawling site content, enhance the content of the site included. At the same time reasonable internal links, but also to the weight of different page content between the transfer, convenient search engine better identify the site keyword.
Compared to the previous site construction and optimization as long as there is sufficient number of links, you can easily win the search engine rankings, now has changed, search engines for link construction put forward higher requirements. Only natural diversity, more close to the rich real links, will be the search engine recognition, and thus transformed into weights and rankings. However, the reality is that as long as it is artificial website optimization, there are some manipulation links, just different techniques and techniques produce not the same results. Based on justice and longer-term business interests, search engines will not allow obvious manipulation of link behavior exists, link building only true nature is king.
A, domain name and IP natural Diversity
The first and most diverse links are the site, and its most fundamental form is different domain names. In the search engine view, links can be false, different pages can do different keywords, but hundreds of different domains of Web site links are not easy to achieve. Domain names are diverse, not only is the domain name of different, but also include domain names, such as the majority of the domain name, but also should contain a number of CN domain name and a wide range of domain names. and domain name diversity similar, domain name resolution IP address diversity should also be one of the factors of search engine consideration, because theoretically, IP diversity than domain name diversity more natural real.
Second, the site type of natural and diverse
Practice has proved that the same type of site links more conducive to weight promotion. However, this is not to say that links as long as the same type of site can be, a variety of site link types, can make the link more real natural. We use professional website construction company Pilotage Technology site for example, through a long period of uninterrupted soft original writing and experience sharing, a year accumulation of 8,600 outside the chain, not only have hundreds of of similar types of Web site links, there are many different types of or even not related to the site's reverse link. Reverse link site types are also numerous, involving ordinary enterprise stations, personal sites, blog forums, community sites, questions and answers platform, information portals and so on.
Three, the link way natural and diverse
The author of the Web site optimization, once thought that only keyword anchor text is the link, I believe there must be a lot of friends and I have the same or similar views. This is not the case, links not only have keywords anchor text links, there are links to the URL. And even if just like joyweb such a domain name, it will be judged by the search engine as a valid link. So the way to link from today is not the same as the need to diversify? The answer is yes, we are in the implementation of link building, anchor text links and different keywords (including a large number of extensions and long tail words) is essential, but the link is very important, but also more natural and true.
Four, the layout of natural and diverse location
We in the exchange of links, the general will always emphasize the home page, because the weight of the home page is high. But for a wide range of link building, only the home page is certainly not enough. The diversity of the links embodied in the layout, not only need to link the home page, but also need to link the pages, not only the position of the front link, and even deliberately increase <b><font> or
V. Increase or decrease frequency naturally diverse
Links like rowing against the tide. The reason is very simple, every day there are a large number of web site shutdown, links are naturally declining. Search engine in order to improve the efficiency of resource use, also will not periodically clear the snapshot resources, some garbage stations for regular clean-up, this is the main factor of the link reduction. For a site, links are constantly deleted is not a good thing, so link links to continue. However, whether the deletion or increase, link construction should be gradual, and strive to achieve stability in the rise. The link does not appear to have a large area of abnormal deletion unless it is hit by the right to drop or manually intervene. It is important to note that link building is not a one-night work, the need for a considerable process, uncharacteristically links will only bring unnecessary punishment.
Yin and Yang Yu all things are natural! Only natural, is the most real. Website construction and website optimization, only conforms to the law close to the natural ability effect to be completely obvious. Although link building is indispensable for website optimization, the Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) still advises, as far as possible not to too much artificial control links. But that doesn't mean there's no better way to link building. In fact, Soft wen is a very good way, A5 gave us an excellent platform. The intention to sum up and form the text, in the exchange of experience to share the gains and losses, the real nature of the link is quietly growing.