Example analysis Chongqing shopping crazy wedding column teaches you to build forum SEO

Because in Chongqing business trip, will naturally pay attention to some local local sites, "Chongqing Shopping Mania" This site in just 1.5 of the time to build a local forum The first results is indeed not simple. Therefore, this article on the site's profit column "Wedding day HI" to detailed analysis of its content characteristics.

　1, column classification positioning-highlighting user needs

　　

In this picture, simple five column categories, "Dating Friends" "Chongqing Bride" "Bride Welfare Club" "Love and Love Purchase Regiment" "Four King Kong", from these columns can be set up to see the details of the need for marriage.

(1) Dating Friends: This section is not set up to the forum's top columns, but embedded in the marriage column, there is a reasonable side. For married men and women, the age level is similar, mostly concentrated in between 20-30, often active in this section of the young people can be introduced to their friends through this fine classification, so as to achieve the purpose of the website promotion.

(2) Chongqing Bride: Give each pair of couples who are about to be married and just married a platform to show their own, the plate is mostly about the bride and groom's show, a lot about the marriage of posts, but also have their own wedding process diary stickers, there are problems encountered in marriage, all aspects, the more real natural, the more readable the site.

(3) Bridal Welfare Club: No merchants Enter, all the content is basically for the wedding, photography business evaluation and experience sharing. Provide a reference for a friend who is about to enter the wedding hall. Despite this, but the forum will inevitably have the so-called "child care".

(4) Love and marriage purchase regiment, four big King Kong: Specially for the business to open the section, each post is equivalent to a small shop, display the service information of the merchant, as well as the recent preferential activities. Look directly at the picture.

　　

　　2, for users-the development of content Topics page, divided into all aspects of marriage

　　

The first few lines of the top thread, seemingly simple title, open after the topic page. The benefits of doing so are self-evident, allowing users to get enough valuable information. Forum business is not the end of the IP number, but the PV value, good content to maximize the retention of users.

　3, for the business--good profit way is the key

The marriage section is one of the main profits of the forum (there is also a home improvement plate), we look at the forum in terms of profit content settings. The image below is the second screen of the content of the first page, a considerable collection of merchants, basically include the mainstream of Chongqing city of marriage merchants.

　　

This picture, you can see basically according to the classification of the Merchant brand logo, which is undoubtedly to bring convenience to the married people, after the point of entry into each business of the promotional page, the main service content, quotes and the latest preferential information. If people are really married, none of these can be less.

In addition to hard, the most two point is to help the commercial release of soft text ads. The following soft text with the business services and columns, displayed in the post. This is in line with the brand advertising and text, Third-party comments, can be achieved in the Forum of integrated Marketing. For businesses to bring marketing results, there will be sustained advertising revenue.

　　

Finally, in Chongqing shopping spree with a fiery program to promote the whole channel propaganda, the following figure:

　　

This column in the marriage section every week, including in the home page and the home page more prominent position present, the purpose is to expand influence. For businesses to do the naming activities. It is beneficial to the organization, the user or the business.

The main content on the analysis here, from which we can see that the forum's operation and content optimization, from the need to really grasp the user, do a good job of the content can be the forum. This article originates from the legal thesis net http://www.bolelib.com, reprint please specify.