Example analysis: Five steps to solve small and medium sized tourism website article optimization strategy

Small and medium sized tourism sites do not have the strength and influence of large sites, want to be in the top of the travel site, we want to be in the content of the site under hard Kung Fu. The content construction of the general small and medium sized tourism website divides into the product column and the detail page, the tourist destination related template content, also has is the article page. Today, Poly Travel Network Small series for you to share the small and medium Tourism website article optimization strategy.

Article optimization is the most flexible site content optimization, you can completely control keywords, links, display methods. The article page of the small and medium sized tourism website is optimized for the purpose of attracting more new and old visitors, usually as an entry page.

　　

The following are described in five aspects, "article type", "keywords", "inside and outside Links", "presentation Mode", "Guide".

First step: What type of article do you choose?

Article type is divided into explanatory type, question type, display type, recommend type four kinds, for small and medium travel website, suggest this proportion control in 1:2:2:3, this to filter high quality user to have very big help.

The second step: How to choose the key words?

Article keyword is generally optimized long tail keywords and related keywords, suggest the best way is based on products and tourism destinations to extend, but to pay attention to avoid with other products in the site with the same keywords, resulting in self competition.

For example, Poly Road Travel Network article plate will usually use XXX travel introduction, XXX attractions tickets, from Chengdu to xxx How to go, xxx scenery pictures, xxx food snacks, xxx affordable accommodation, such as long tail keyword, to meet the user's knowledge of the attractions information needs.

The third step: how to distribute the internal and external chain?

The article is free to insert within the chain, just need to pay attention to a few points:

(1) The number of the inner chain is controlled within 10;

(2) Focus on the chain should be placed in a more forward position;

(3) The position of the inner chain should have a high correlation with contextual;

(4) The anchor text in the chain needs to match the key keywords of the linked page.

The article inserts the chain to need to be cautious, uses the Good Article authority to raise greatly, uses the bad article page to be K, even causes the column, the whole station to be implicated. Here are some suggestions:

(1) If the link to the page is the industry or the Internet is very well-known and the search engine fully recognized the site page, you can directly insert anchor text links;

(2) Otherwise need to add nofollow label to the link;

(3) If not necessary, as far as possible to the link to the station outside the end of the article, and clear text to express the link to the station outside.

Fourth step: What's the best way to show?

Presentation is the first impression that visitors get to the site, and it's important to be able to retain the user's first hurdle. In addition to conventional sections, bold, discoloration, and so on, there is a point, because of the appearance of Baidu graphics and text algorithm, poly-pedestrian Travel Network suggested that you insert several pictures in the article.

In addition, the proper use of tables, page anchor points, can greatly facilitate the user to browse, reduce the bounce rate.

Fifth step: How to improve the guidance of?

As landing page, how to improve the guidance is a very important topic. Here we suggest that in the appropriate position of the article, directly add our product information, and in the anchor text, according to the writing style of the current article, as well as the location of the link contextual to adjust.

In addition, for small and medium-sized tourism sites, our ultimate goal is to allow users to consult, so we in the middle of the article and the end, the best can use a few words, guide the user consultation. Tips: When introducing prices or specific routes, we can only write about, and then say the actual situation please contact online customer service ...

The above five steps are done, the article page on the optimization of the comparison succeeded. For this kind of best operation of the page, we must make reasonable use.

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