Example: keywords location and density also affect the ranking

Search engine rankings have a lot of factors, the more important factors are external links, the site's own weight, site content, site user experience and so on, of course, in addition to these ranking factors in fact there is an easy to ignore the ranking factor that is the location and density of keywords.

First of all to talk about the ranking of the keyword position factors, in the search results in the location of the keywords usually appear in two places, one is appearing in title titles (the title is the first line of the snapshot of the large body of that sentence, one is appearing in the brief description ( A brief description is the second line of the snapshot and the third line of the small font of the content, usually this part of the Search engine index page inside the content of the contents of the text content, in order to be able to prove the position of the keyword appears to have an impact on the rankings, we can search "manhole site construction The result of this keyword ranking is to prove this view, the following figure is a screenshot of the search results.

　　

In the ranking of the above picture, the keyword appears in the title of the page in the keyword appears in the brief description of the page in front, by this ranking results can find keywords appear in the title than appear in the page's brief description of the more ranking advantage.

Look at a screenshot again:

　　

In the screenshot above, although the two pages do not appear in the title of the keyword, but the keyword appears in the brief description, and the keyword in the previous page is the beginning position in the second line of the brief description, and the keyword in the next page is the middle position in the second line of the brief description, Although this position is not far apart, but this small position also has an impact on the rankings.

Again, the impact of the ranking of the keyword density factors, usually, in the Web page of a brief description of the keywords appear in the number of keywords is the higher the density, the ranking will be the higher, here or the case as evidence:

　　

In the above picture appeared in three pages of information is the first to do Baidu promotional links, except the following two are Baidu snapshots, the last one of the brief description of the keyword appeared two times, and the next one only appeared once, two times more than once, so the previous line to the next one.

Since the keyword position and density will have a certain impact on the rankings, then as a site optimizer in the keyword ranking should be placed in the title and the beginning of the page document, but also to appropriately increase the density of keywords in the Web page, so that the keyword in the Web page documents appropriate more than a few times, Of course the density of the keyword this particular note, not too high, too high will be the search engine that is deliberately piling keywords to cancel your site's ranking qualification.

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