Examples explain the optimization skills of e-commerce website product page

E-commerce site, the most important is not the flow but conversion rate, if the conversion rate is not high, even if the flow of tens of thousands of useless. After all, e-commerce type of Web site can not hang some types of window, games and other advertising bar, this will affect the user experience and the credibility of no positive effect. and for E-commerce site webmaster, to determine the conversion rate of the product page should be how to optimize it? How to optimize to make the product page will not be because the user experience is not good or other factors are not complete to make the deal slip lost? Today I use an example to explain the E-commerce website product page optimization techniques.

　One, the product picture plus ALT attribute

For most e-commerce sites, where the product page mainly in the form of graphics and text, and in the SEO optimization perspective, the image optimization effect is not obvious, and the search for the image of the identification of the degree of recognition still rely on the ALT tag to judge. Naturally in optimizing the product page of an E-commerce site, you first need to add an ALT attribute to each picture, as shown in

　　

The purpose of this is to allow search engines to use ALT tags to determine the content of the picture, of course, it is worth noting that the ALT tag can not stack keywords. After all, because of the use of ALT tags to improve the density of keywords so as to improve the ranking and be k out of the site examples are countless, if you want to do long-term regular health site, do not be greedy for this cheap. Moreover, the author has not heard which webmaster can be in the ALT tag stack keywords and not by the example of K, as long as in the ALT tag on a large number of keyword, not search is not k you, but sooner or later. So, the ALT tag is not built for keyword, the alt tag is mainly to allow the search can be normal collection of pictures.

　Second, the product description should embody the professional degree

For E-commerce type of website, can let the user willingly from the pocket to buy your things, this is to see the website product page Description section. For the conversion rate, the description is like a fuse, not only using spiders to capture the content of the product page, but also let users have a deep understanding of the product. Of course a good product page needs to write the product description as professionally as possible, as shown in figure:

　　

In terms of SEO optimization, search for the most important factor to crawl product page is to capture the description information. After all, descriptive information is generally used in text description, and search cited only to understand the text, so that the SEO optimization point of view, the product description needs enough detailed professional; Webmaster user's point of view, product description needs real professional detail.

　Third, the product page inside the chain structure should be clear

In the optimization of E-commerce site product page, the same need to pay attention to the link between the structure of the page, to keep clear. and also need to pay attention to the loading speed of the page not too slow, especially for users to browse, clear structure, reasonable inside the chain can deepen the user's access to the site depth, nature can increase the probability of a deal. For E-commerce Site product page does not need to be like Wikipedia site within the chain set so frequently, as long as the relevant products, contextual cohesion, recommended products, hot products, contact the relevant section of the plate to deal with the line. There is also a point, the product page needs to keep the structure of the page clear, after all, no one user like in a messy, seemingly unprofessional site to buy things. So for E-commerce site product page optimization, need to pay attention to the clear and tidy page structure.

Finally, the author summed up, for E-commerce site product page optimization skills, which is to note that everything is in the user's point of view to think, for example, when you are a user, you want to buy a product, you need to know what aspects of information, information, detailed details, etc. These all relate to the key factor of the website turnover. So, the optimization of the product page needs to know what is the purpose of the line. This article by http://wahere.cn PPTV Network television official download exclusive feeds, starting A5, reprint please specify, thank you!