Examples of how competitors long-term occupy the home page

I used to optimize the word generator, found a site a lot of related keywords are ranked in the home better position. After a year, the homepage changed some new faces, but the station still ranked firm. If a station for a short time ranked good does not explain what, but a site for 1 consecutive years in front of you, it shows that the station is good enough. Below, the author to in-depth analysis of the site's optimization details, and there are places worth our learning

　First, the word density of the parrot

Keyword density This topic once misled a lot of people, the site of the density of some words as shown below. Consider the webmaster tools to display the keyword density, may not include the picture Alt and title, and so on the word, this density is actually larger than the figure.

　　

The author has previously optimized a car parking lock site, because the article list too much, the article revolves around the parking space lock, inadvertently its density beyond the legendary 12% mined area. When friends remind the author, I hastened to revise the title of the article, when the overall flow of the site is not bad. However, after reducing the density of the keywords, the overall flow of the site declined.

Analysis: Many cases have proved that if no malicious piling keywords, the so-called right to reduce the impact is not very large. Of course, the so-called malicious this standard, the webmaster can only infinity approach.

　Second, the topic page detonation flow

The author analyzes the main flow of the station, and found that it is not like the traditional enterprise station, its traffic concentration in the home page. In addition to a few main keywords, the station's traffic is mostly from its feature page, as shown in the following figure.

　　

The author found that the station's "Region + keywords" have a better ranking, which means that the weight of the station scattered more ideal. The author found that the feature page of the station has multiple entrances on the homepage, the as follows navigation product list, the bottom area anchor text.

　　

Analysis: The author has done a lot of regional feature pages, the anchor text with "Region + product word", the structure because of the density of the first keyword, resulting in the site is down right. The site uses navigation, secondary navigation and the bottom of the region to add anchor text to do the theme page strategy, one does not increase the density of the first keyword, two can make full use of the weight of the home page, it is really worth our learning.

　Iii. diversity of External links

The site's external links can be described in two words, a large number of links diversity. The following figure is used Baidu Webmaster tools to query the initial chain.

　　

An enterprise station of the chain up to 100,000, is the vast majority of enterprise stations in the excellent site. Enterprise station outside the chain are 1000 units, generally four thousand or five thousand even good, and the station's chain is in million units, direct second to kill a lot of similar corporate sites.

The number of a corporate web site outside the chain is not terrible, we can from the chain quality and so on to slowly surpass. The author found that the chain link page of the station is very wide, and its anchor text is not limited as individual main words.

　　

Analysis: Many enterprises station Seoer thinking is to optimize a few main keywords, and the station in addition to optimizing the main keyword, many other indexed word rankings are also good. This benefits from strong external links, with the proper weight of the station dispersed.

　　Four, double navigation + Product List + article List structure

The station's structure is a typical navigation + product navigation + Product Picture List + article list. The entire front page is some

With the list, this is typical of SEO thinking. The advantage of this approach is that the full use of the weight tag Li, can effectively layout the keyword position and density. The disadvantage is also obvious, the entire home page is a list of articles and product list, will undoubtedly reduce the user experience. Users need more diverse information, not all of the title. Of course, considering that the keyword competition is large, if not optimized to the front position, its web page is not the opportunity to browse, so the webmaster to optimize the idea to layout the site is also obvious.

Analysis: When a keyword is more competitive, optimization thinking becomes more important. Of course, this is the site's biggest drawback, too focused on optimization and neglect of other factors, such as page beauty and so on.

　V. Write in the last

In fact, the site has a lot of details worth learning. such as links to export a keyword export links, the author looked at the site, visual inspection is the webmaster's site. The site is 5 years old, the article page has a list of popular and related articles and so on.

Most of the time, competitors are our last teachers. From the advantages and disadvantages of competitors, and then to formulate beyond the strategy, it is possible to surpass opponents. Of course, some opponents are too strong and beyond are extremely difficult or unrealistic.

Article by drizzle parking lock www.cws58.com/cws/Original, reproduced please indicate the source, thank you!