Examples of how the webmaster should be able to stabilize the weight of the site

As the saying goes: It is easy to play Jiangshan, Shou Jiangshan difficult! Keep your website weights do not fall the same hard. After all, when a site of Baidu weight to a certain height, that the site in the search for the presence of the weight is still not low, but the high weight of the site does not represent will not be down, the network on a lot of Web site weight rise to a height after the example is countless, The author of a small station in the previous period of time weight also dropped a lot, the reason is not good to maintain the weight of the site, too excited to ignore the truth than beatings difficult. Today I come to talk about what we have to take to stabilize their weight does not fall.

The author of a small station weight, due to maintenance is not in place, so that the weight of the previous period has been falling, as shown:

　　

These days to recover, as shown in the figure:

　　

One, maintain the stability of the space or the server

Before see a lot of SEO optimization articles have said that the stability of the space will not only affect the ranking, included, the same will affect the weight of the site, then I do not believe that the weight of a site is not rely on space to support, but rely on the size of the traffic from Baidu to determine. Relative to this one-sided idea, the author is deeply ashamed, first of all, to explain, a lot of webmaster may not directly see the impact of space, we can do so to analyze, from Baidu to obtain traffic by keyword ranking of the high and low to determine, and keyword ranking is stable is the site can be normal access to decide Whether the site can be accessed normally is determined by the stability of the space or the server. Through such a link link, nature can know that space is the most basic decision factor, if there is no space, then the other elements of the site does not exist, so we can get the importance of space it. Therefore, the instability of space will lead to a drop in the keyword, resulting in weight loss, then we maintain the stability of the weight, we must first safeguard the stability of space, because this is the most basic is the most critical of an operating foundation.

Second, improve the user experience, reduce the rate of jump

　　

The key factor that affects the website weight stability is the user experience degree, however many stationmaster is in the analysis user experience degree, the first thought is the user experience degree decides the keyword rank high and low, actually to the weight, the user experience degree is also a very important link. What should we do to improve the user experience to maintain the stability of the weight? The method is as follows: first, improve the friendliness of the interface structure, for spiders and users, simple and quick and convenient structure can quickly find their own required pages. The second is to improve the duration of the page, this needs to rely on the content of readability, value, relevance to implement. Its three to improve the PV value of the site, we can through the content of pagination to increase the site PV value, but remember that is not for PV value and pagination, should be divided according to the length of the article, a page is at most 500 words content, more on the page to reduce the user's aesthetic fatigue. Its four to improve the user's access depth, this requires the content of the coordination, as far as possible to update users like content. Its five regular user interaction, this is to let users feel the site has the key operation of angry. Its six normative content of the updated frequency law, so that users can see the new content every day. Its seven to create a website brand, many webmaster will ignore this point, in fact, the site brand can better overcome the hearts of users, because a well-known site can let users feel more professional knowledge. In a word, the weight of a site is stable, the first need to see how the site's user experience, only when the user experience a good time, is the key to maintain the weight of the site.

Third, mining related long tail keywords, expand the source of traffic

　　

We all know that each site's keyword rankings are more or less unstable, and the flow of each keyword if you can not enter the first three words, the flow is very low. When your keyword today ranked top three, tomorrow before the Five o'clock, then from the search to get the flow will be relatively reduced, and the weight will naturally follow down. So should we find other ways to make up for this vacancy? The author believes that the most effective way to maintain the weight of the site is to dig more relevant long tail keyword, because the key words have several major benefits, a small optimization, the second competition is small, three ranking stable, four flow precision, Five can help improve keyword ranking. We can use keyword mining tools for digging long tail keywords with strong correlation. such as Baidu Index, related search, Baidu know and so on, but also through the analysis of statistical data back to the source of keywords, to see which keyword can be extended out of the relevant long tail keywords, and these long tail keyword in the search for the rankings how, If you haven't entered the top three, then we can first of these long tail keyword optimization into the first three, and then to dig more long tail keyword, to ensure that even if the main keyword ranked off, will not be the impact of the site traffic is very large, and then will not touch the weight of the drop. Therefore, the most effective way to stabilize the weight of the site is through the unlimited mining related long tail keywords to consolidate the site's traffic, no longer rely solely on the main words can also maintain traffic stability, this is the fundamental stability of the weight.

For stabilizing the weight of the site, I think should not rely solely on the site's main keywords brought about by the flow to maintain, after all, who can not guarantee their own keyword rankings will never fall, once the decline then the site traffic will follow down, and the weight will also follow down. Therefore, for the stability of the weight of the site, the first must protect the site's traffic does not drop or decline a little, which requires our unlimited excavation and site-related long tail keyword optimization to get a good ranking. This article is about here, by the Royal Mud Square price http://www.ten222.com/exclusive feeds, A5 starting, reproduced please specify, thank you!