Excellent content writing skills in line with Google's favorite websites

The author of Jeff Forster, a Foster from the American society, has sorted out the 17 categories of Google's favorite content. As a suitor and enthusiast of high quality content writing skills, thanks to his selfless dedication, he has been given such detailed ideas of 17 content sources. , I believe that after reading this article will also learn from a lot of writing high-quality content skills. Today on the basis of this article I talk about combining Baidu optimization ideas how to do the content optimization.

1. Changes in the content form

Google as the world's largest search engine, but also the most professional search engine, its algorithm on the content of the preferences of the majority of the search engine on the content of the preference, in its favorite 17 categories of content, in the form of content changes are diverse, It can be a form of interview with a celebrity or a representative group of people, can also be an industry's top ten brands or a phenomenon of the five major reasons for finishing, but also can be based on the hot events of the commentary or innuendo story-type content creation, there is a knowledge point through their own practice case analysis, Or the news of the industry in the event of the explosion, or the bold prediction of a practice of the development trend and other content forms, in short, Google asked us in the content of formal changes in the principle of the main master three words: novel, exquisite, connotation.

Here's a very common example, I have a friend is to do home appliances repair, he is a professional maintenance master, for the fault phenomenon is very familiar, because understand a little network and SEO, so the content of the site is written by themselves, I found his site is very good rankings, One of the most important feature is that the article is basically the introduction of specific fault cases, equivalent to their daily work of a diary, he this form of content is basically original. Another form of content is a question-and-answer form, now many sites are in use, but the strict implementation of the good is not much, before my ranking of a website through this type of writing, basically are original. See the format of the article below:

　　Question and Answer form article

2. Changes in the writing perspective

Never just look at a problem from a point of view, because what we see is a view of the direction, we need to constantly change the angle, it will be possible to see all the problems more thoroughly, in the content of the site is actually the same truth in the writing, the angle of many changes can be more thorough analysis of the problem, but also the creation of innovative content methods. Of the 17 kinds of content Google likes, provided by the writing angle can be a dialogue-type interview angle, can also be standing in their own subjective judgment of the top ten brands, five major reasons, or stand in their own perspective with a strong emotional color criticism of an event, can also use the third person to write a realistic story.

Some seniors who have contacted the Internet review World, forget which predecessors said such a sentence: He wrote the comments are mostly in this incident occurred to the basic set of time to write, because he felt the development of things, all of a sudden to the point of view, is likely to be some things obscured the depth and clarity of the analysis, So generally are the comments of the dust settled, and then to look at his previous articles, sure enough to have more strength, analysis also cut into the actual, convincing people. There is a very interesting article "downgrade theory", is standing in the third person point of view of three of cock silk business

　Writing angle Conversion

These two changes are also in line with the needs of Baidu, Baidu recently in the "2013 China web site Operation Trend Report" mentioned that the current domestic site quality site only 25%, the remaining 75% are low quality sites, while the low quality station, 80% is collecting stations and cheating stations, Baidu also put forward to support High-quality original site Spark program, It can be seen that excellent content writing will certainly bring great advantages to our website, through these content writing skills, the site will be created a sustainable competitive site.

3, in the user experience type content attention

No matter what form of content, or from what angle to write articles, all for a purpose, give users the information they need most, and the easier it is to give users a good experience. For example, the article mentioned in the United States election, Obama and competition in the form of contrast article, if we use the content of the text to introduce the support rate of both, it will definitely give users a difficult reading, and if we can organize a table for users, detailed and clear comparison of the data users want to know, Then it will be easy for the user to grasp this information quickly.

Baidu Business ued Department in introducing us to the Web page's signal-to-noise ratio principle when it comes to "how to clearly present information for users?", which refers to the optimization of the table, put forward more intuitive and concise optimization scheme, the left side of the report on the volume of browsing and clicks to subdivide the merger, and eventually become a more concise statement on the right, Make the user look easier to understand.

　Baidu ued

Of course, there are some other skills, here needs to sum up their own, no matter how others say, must be converted into their own skills, so that can be useful to the content of the quality of the site can be done.

This article by the Sad Song (http://www.yy521.com) publishes, welcome everybody reprint, reprint when please retain this link, thanks cooperates!