Experience: An advanced strategy for enterprise Web content update

Corporate website, is the enterprise on the Internet through the construction of a website to carry out brand-like publicity, product display, customer service and establish friendly cooperation platform, the ultimate goal is to expand brand awareness, influence and promote product sales to achieve the largest commercial profit, and both of the success of the network to promote this work, There are many ways to promote the Internet, and the most effective is the search engine promotion, improve the site included to get good keyword rankings, so that more customers quickly find the site to conduct consulting transactions, which requires a number of corporate web site search engine optimization operations, that is, the next nine river network for everyone to share the corporate Web site update strategy.

The purpose of Enterprise website content update

Content update the first to increase the number of search engines on the site to improve the effect of optimization; second, to provide users with the information they want to meet their needs. Obviously the second one is more important than the first, first, the search engine is based on the user, followed by the search market, whose search more accurate to meet customer needs on the selection, while the search engine (Baidu) by other search engines (360) search market competition brought about by the pressure, in the future algorithm will pay more attention to user needs to solve In fact, the site is the same, who can better solve the user needs will get better ranking flow, so I think the site content update or to solve the user needs as a prerequisite for the premise of increasing the number of content included supplemented, each other appropriate combination to improve the effect of optimization.

Second, the Enterprise website update misunderstanding:

1, update is not included in the keyword ranking of the necessary conditions, that is, keyword rankings and included no direct relationship, included just can catalyze the ranking of one of the factors, and can not decide the ranking, now a lot of sites included although few, but the ranking is very good.

2, the Site content update quantity is not the more the better, the update frequency is not the higher the better; first of all to analyze the enterprise site itself, the most important enterprise site is to reflect the corporate image, products and provide product services, and not too many articles to update, and not like information stations, forum information stations to update a lot of content every day , even if there is a user to understand the industry dynamic knowledge can not go to the corporate website to read, now many industries are forums and advisory platform, IDC industry (such as IDC Portal, IDC Forum) A lot, we can the IDC industry news to do more than they are professional? is obviously impossible, Therefore, individuals think that the renewal of the enterprise station should be moderate, should not be anxious to increase the collection and a large number of updates.

3, the content of the site update is original will be included, false original, collection must not be included, this understanding is actually wrong, in the past this view is correct, but now with the search engine algorithm update has changed.

① why the original article is not included?

The first search engine database is also limited, every day to be deposited at the same time to delete a certain amount of data, the data collected will be matched against the original data, when the value (similarity) reaches a limit, the data collected will be discarded, even if the original will be discarded, the second user to retrieve information, Do not want to want to search out a large pile of searching, search engine is based on this user experience to adjust the original content included.

② why false original, collection will be included?

Pseudo original content will be included because it added value on the basis of the original content, such as: open speed, comprehensiveness, professionalism, audience groups, relevance, etc., as long as these aspects do better than the original, search engines will be included. Collected content will be included, such as I send an original article on their own blog, was collected by other Sina platform, although this is a duplication of content, but the search engine will also be included, instead of my view as collection, because in the speed, audience groups, trust is worse than them, so their collection will still be included.

4, the article to add a number of anchor text links to enhance the ranking of keywords, this approach is wrong; before a lot of optimizer in order to promote keyword ranking and in the article a large number of keyword anchor text, which seriously affected the user's reading experience, the search engine now regard this situation as cheating over optimization, But also is not completely cannot appear link, want to see the necessity that this link appears, can generally add a link to expand to read at the bottom of the article, so the article that update in the station must do the classification only line.

Third, the enterprise website How to update the page to improve the collection

1, the page access speed is very fast, such a high quality of the page;

2, to avoid the page appears dead link and false content, not to appear in the title Party (the title and the actual content does not match completely);

3, the page information is very complete, the content rich comprehensive, the picture and text unifies, the image should have the diagram;

4, the elements of the page rich interactive, with recommendations, comments, replies, including pictures, videos, rich text markers;

5, the content of the updated page is timeliness, uniqueness, scarcity, professionalism;

6, enhance the Enterprise website page value.

Four, the Enterprise website updates which page content

1, Home

Homepage General update of the content of the company is: news, activity products, customer evaluation, friendship links, specific to the actual situation of the site to analyze.

2. Product page

The product update of the enterprise website is generally not very big, may be a few months or half a year has not changed, such a page to how to update it, you can modify the description of the product, or the product for minor fine-tuning, promote the page included.

3, the article inside the page

① company News, announcements

Company Change News (Holiday notice, big event), product on-line information, activity information release, etc.

② Industry News

Industry focus, major events news, new technology in the industry, industry-related content analysis.

③ Technical Help Articles

Member operation guidance, industry solutions, technical problem solving and other technical articles.

V. Enterprise website Update article frequency

1, home page and product pages can be updated in January, or according to the actual situation update.

2, the article page proposed to update 3 weekly, respectively in Tuesday, Thursday, Saturday morning Update, Tuesday and Thursday is the search engine update changes in time, the update is more conducive to inclusion.

Vi. personal opinions on the update of website articles

1, personally think that the Enterprise Station Update news article is not suitable for the current optimization trend, users gradually lose focus on corporate news content, and news articles have timeliness, when the hot news is not hot, the same content will be taken away from the search engine, the cumulative, then update the article has not deleted, Quality will continue to reduce, will affect the whole station quality system.

2, from the user's point of view, the user gradually lost reading patience, but more like video content, survey found that users like to browse the way: video content > Picture content > Text content, so suggest a new site to discard technical articles, the introduction of technical video, better improve the user experience.

3, the website updates the text content to need a text editor ability strong person edits, the copy edits.

4, the updated article can often go to fine tune, to avoid has been included and removed.

This article by Nine River Network (http://www.usa-idc.com/dedicated/usa.shtml) original edition, reprint must note!